Topic: Peter Moore Moving to Electronic Arts

[WindyMan]

Just days after leading Microsoft at E3, the former head of all things Xbox jumps over to lead EA Sports into the future.
 http://www.nintendoworldreport.com/newsArt.cfm?artid=14054

 PETER MOORE NAMED PRESIDENT OF EA SPORTS LABEL    

Industry Veteran To Lead EA SPORTS -- The Strongest Brand in Interactive Entertainment    

REDWOOD CITY, Calif. - July 17, 2007 - Electronic Arts Inc. (NASDAQ: ERTS) today announced that Peter Moore has joined EA as President of the EA SPORTS™ Label. Moore joins EA from Microsoft Corporation where he served as corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division, leading both the Xbox® and Games for Windows businesses. Moore begins at EA in September and will report to EA CEO John Riccitiello.    

Mr. Moore's appointment rounds out the leadership of John Riccitiello's recent reorganization of EA into four autonomous Labels. Frank Gibeau serves as president of the EA Games Label; Kathy Vrabeck is president of EA Casual Entertainment; and Nancy Smith is president of The Sims™ Label.    

"Peter Moore's proven record of leadership in games and sports makes him a terrific fit for heading up EA SPORTS," said EA CEO John Riccitiello. "As a partner at Microsoft and earlier, as a competitor, we've learned to respect his vision and leadership."    

"The people at EA SPORTS have created one of the strongest brands in the entertainment industry and John Riccitiello is building an organization which will extend the company's leadership to new platforms and new audiences all over the world," said Peter Moore. "I couldn't be more excited about joining EA and moving my family back to the San Francisco Bay Area."    

The EA SPORTS Label is the strongest brand in the games business with blockbuster franchises such as Madden NFL, NBA LIVE, Tiger Woods PGA TOUR®, FIFA Soccer, NASCAR®, and others. With Peter Moore's leadership and the passion, creativity and dedication of its development teams, EA SPORTS is expected to become even stronger in the years to come. EA plans to expand the EA SPORTS experience with new content, new platforms, new services and deep online integration.    

At Microsoft, Mr. Moore was the president of the Xbox and Games for Windows businesses as well as game development at Microsoft Game Studios. Mr. Moore joined Microsoft in January 2003, originally as the head of marketing for the Xbox and Games division, bringing with him more than 20 years of experience and leadership in consumer businesses. Prior to joining Microsoft, Mr. Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA's video game business in North America. Before that, Mr. Moore was senior vice president of marketing at Reebok International Ltd., and earlier in his career, he was president of Patrick USA, the U.S. subsidiary of the popular French sportswear company, managing all the company's marketing, sales, finance and distribution.

[DAaaMan64]

How will this influence EA's support for Wii?  

[Mashiro]

It's been said on various other threads but probably not a whole lot.

EA's main revenue comes from it's support of all major consoles and with how Wii is selling it's support should remain the same.

[Crimm]

Quote
Originally posted by: NewsBot
Industry Veteran To Lead EA SPORTS -- The Strongest Brand in Interactive Entertainment

That was enough to make me ill.


Anyway, this is clearly a downgrade in terms of position.  I don't think, however, that Microsoft wanted him out.  He isn't doing a bad job, and he has more experience (both at Microsoft and Sega) than anyone they could replace him with.  For once I believe the "wanted to move back home for personal reasons" line.    

[Karl Castaneda #2]

Does anyone else find it kind of funny that Peter Moore, who used to work at Sega before he went to Microsoft, is now at EA - the company that did not publish ANY games on the Dreamcast?  

[Arbok]

Quote
Originally posted by: ViewtifulGamer
Does anyone else find it kind of funny that Peter Moore, who used to work at Sega before he went to Microsoft, is now at EA - the company that did not publish ANY games on the Dreamcast?

It's all part of a decade long plan set toward sinking EA as an act of vengeance... or at least that's what I think...

[Crimm]

Actually, I thought about it as such: The 2K series was created for the Dreamcast because of the lack of Madden. With the death of the DC the series became Madden's rival, and had the NFL license bought out from under them.