Unfortunatly, no e-Reader data. It'd be awesome if this new company was to release the Game and Watch e-Reader cards though... heh.
Anywhoo, I have a feeling that this company has very close ties to Nintendo. The first set of Nintendogs trading cards were released by Nintendo. while the second series was released by Enterplay. According to the e-mail I received from Enterplay, the same people who worked on the first set also created the second set. Additionally, this company (seems to, at least) only makes Nintendo liscened trading cards. And they're located in Redmond, almost next door to NoA.