Topic: Frequent Fliers Get DS Lite, Brain Age

[Jonnyboy117]

Nintendo's unusual marketing tactics for Brain Age continue, this time in tandem with Southwest Airlines.

Nintendo and Southwest Airlines Surprise Fliers With Free Game Systems    

Select Rapid Rewards Members Get In-Flight Nintendo Entertainment    

REDMOND, Wash., Feb. 5 /PRNewswire/ -- Nintendo and Southwest Airlines are giving some of the airline's most-traveled flyers a   "We are helping our Members welcome the New Year with low fares, frequent flights and, of course, exercise ... exercise for their mind while they travel," said Blair McGrain, Director of Marketing Planning and Customer Loyalty.  "We are thrilled to partner with Nintendo to give our Members some FUN in the New Year."    

Selected by Southwest Airlines for their longtime loyalty and accumulated miles, the Rapid Rewards Members who received the Nintendo DS and copy of Brain Age have collectively flown more than 79.2 million miles, spent more than 132,854 hours in the air and represent more than 600 years of membership.    

Nintendo DS is the world's best-selling hand-held video game system, and has sold nearly 7 million in the United States alone.  DS has games for kids and adults alike.  Brain Age keeps users' minds active with sudoku puzzles, memory quizzes and fun tests in reading and math.  Rapid Rewards Members can write their answers directly onto the touch screen of Nintendo DS and stimulate their brains during their flights (as long as they remember to turn off their portable electronic devices before takeoffs and landings).    

"Nintendo DS has long been a favorite of travelers," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications.  "Providing some of Southwest's premiere travelers with these gifts helps us reach out to new audiences and shows that we make fun games for everyone."    

For eight straight years in a row, Southwest Airlines was honored with first place for Best Award Redemption at InsideFlyer magazine's 18th annual Freddie Awards.  The airline has won this honor each of the eight years that the magazine has awarded it.  Along with the Best Award Redemption, Southwest's other first-place honors include Program of the Year, Best Web site and Best Bonus Promotion.  Southwest Airlines serves 63 cities in 32 states with more than 3,200 flights per day.

[that Baby guy]

A good decision.
People likely to have a bit of spare time that also talk to a lot of people who probably have a little change to spare.
Like the 100 people they gave the DS to earlier, though, each individual DS will have a limited reach.  They really need to put easy access demo units around places like doctor's offices, airports, and maybe, if they can disable all access to wireless features, on planes.