To advertise MKDS and NOT sell it to everyone who sees it. Nintendo Australia proved me wrong. Anyone seen the commercial? They show the worst game footage, and blow it up to fit the ENTIRE SCREEN, it looks terrible, they don't even mention the features and at the end they show the boxart. "buy it now!" more like i'd rather buy $70 dirt.
Oh, I just saw another commercial! It explained that it wa sonline and showed Tony Hawk DS too, with the WORST FOOTAGE I'VE EVER SEEN. God, it looked like a NES was trying to run 3D.