Author Topic: Nintendo of America Promotes Three Executives (Read 10481 times)

MegaByte · « **on:** May 25, 2006, 11:20:13 AM »

It's time to kick ass and take names... as President.

NINTENDO OF AMERICA ANNOUNCES EXECUTIVE PROMOTIONS

Kimishima Promoted to Chairman and CEO; Fils-Aime Promoted to President and COO

REDMOND, Wash., May 25, 2006 - On the heels of the successful unveiling of the new Wii(tm) console, Nintendo of America Inc. today announced three key promotions at the executive level. Current President Tatsumi Kimishima is taking on the new role of chairman of the board and chief executive officer, while Reggie Fils-Aime is being promoted to president and chief operating officer from his current role as executive vice president of Sales & Marketing. Additionally, Mike Fukuda is being promoted from senior vice president of Business Development to executive vice president of Business Development. All promotions are effective immediately.

"Around the world, Nintendo DS has been steadily drawing more people into the video game category," said Satoru Iwata, president of Nintendo Co., Ltd. "With the upcoming introduction of Wii, along with the strength of this new leadership team and strong executives already in place, Nintendo will continue to dramatically change the way consumers of all ages interact with their video game console on a daily basis."

Kimishima was appointed president of Nintendo of America in January 2002. He joined Nintendo at the company's headquarters in Kyoto, Japan, in 2000. He served as chief financial officer of The Pokémon Company in 2000 and president of Pokémon USA Inc. in 2001. Prior to joining Nintendo, he spent 27 years with Sanwa Bank of Japan, serving in various management positions. As chairman of the board and CEO of Nintendo of America, he will oversee the overall management of Nintendo of America and continue to serve on the boards of Nintendo of America and Nintendo Co., Ltd.

In his new role as president and chief operating officer, Fils-Aime will lead the day-to-day operations of Nintendo of America while continuing to oversee the Sales & Marketing Division as the company prepares for the launch of Wii. He joined Nintendo of America in December 2003 to lead all Sales & Marketing efforts in the United States, Latin America and Canada. Prior to joining Nintendo, he served as senior vice president of marketing at VH1. He also has held key marketing positions with Guinness Import Co., Derby Cycle Corp., Pizza Hut, Panda Management Co. and Procter & Gamble.

In his new position as executive vice president of Business Development, Fukuda will oversee corporate strategic planning and third-party publisher and licensing programs. He also will continue to oversee product development more dedicated to the North American market. He has been with the company for 12 years, joining in 1994 as director of planning. Prior to Nintendo, he worked for an international trading company and learned the video game business in the United States, working with third-party publishers during the early days of the Nintendo Entertainment System® (NES).

Karl Castaneda #2 · « **Reply #1 on:** May 25, 2006, 11:36:28 AM »

I support Fils-Aime as President of NOA.

Three cheers!

ShyGuy · « **Reply #2 on:** May 25, 2006, 11:38:33 AM »

Reggie, Reggie, Reggie!

Ian Sane · « **Reply #3 on:** May 25, 2006, 11:39:09 AM »

So what does President of NOA actually mean? Like what part of his job is different than before?

Bill Aurion · « **Reply #4 on:** May 25, 2006, 11:39:18 AM »

Congrats, Reggie, you certainly deserve it! =D

thejeek · « **Reply #5 on:** May 25, 2006, 11:46:07 AM »

Does he get more ass kicking and name taking responsibilities now? Or will he have underlings to do it for him?

stevey · « **Reply #6 on:** May 25, 2006, 11:50:58 AM »

is God and President now!

UncleBob · « **Reply #7 on:** May 25, 2006, 11:51:15 AM »

So this means there's some kind of openings, somewhere, right?

Reggie, will you hire me? I'll lick the blood off your boots so they'll be shiney and clean for all your important meetings.

cirej2000 · « **Reply #8 on:** May 25, 2006, 11:53:34 AM »

He's now overseeing all of the operations of the Nintendo America organization. He'll be doing less on the defining marketing and sales promotions on an individual basis and he'll be doing more strategic thinking like for after the current generation and beyond.

That's my guess

thejeek · « **Reply #9 on:** May 25, 2006, 11:54:48 AM »

Quote
strategic thinking

I think I'd like that. Can you do it in bed?

Avinash_Tyagi · « **Reply #10 on:** May 25, 2006, 11:57:24 AM »

Quote
Originally posted by: thejeek
Does he get more ass kicking and name taking responsibilities now? Or will he have underlings to do it for him?

More ass kicking, less name taking (the man should concentrate on what he's best at)

thejeek · « **Reply #11 on:** May 25, 2006, 11:58:21 AM »

I dunno - isn't the name taking an integral part of the excercise? Still, you gotta play to your strengths!

King of Twitch · « **Reply #12 on:** May 25, 2006, 12:09:59 PM »

Will he still have time to make the flowers grow and bring the sun up every morning?

ShyGuy · « **Reply #13 on:** May 25, 2006, 12:10:08 PM »

He should go hire Peter Moore to fill his vacated post, just to tick off Bill Gates.

Crimm · « **Reply #14 on:** May 25, 2006, 12:19:54 PM »

I think now that he is President of NOA his plate is more full. The end result is he delegate some of the ass-kicking to subordinates.

thejeek · « **Reply #15 on:** May 25, 2006, 12:40:35 PM »

I'm concerned now, when the ass kicking finally seems to be producing some results, that it would be dangerous to jepordise everything by entrusting it to unproven people. I think if Reggie needs to delegate, it should be the name taking as Avinash_Tyagi suggested and the ass kicking should remain firmly within his remit.

ThePerm · « **Reply #16 on:** May 25, 2006, 01:27:50 PM »

the pokémon company guy did nothing for Nintendo of America. Maybe Reggie with his kick-assed ness will revitalise the western half of Nintendo in much the way Howard Lincoln and Arakawa were badassed tigers pouncing on bitches

nickmitch · « **Reply #17 on:** May 25, 2006, 01:44:46 PM »

Does he get somekind of secretary to help with the name taking now that he'll be doing at least 75% more ass kicking?

NinGurl69 *huggles · « **Reply #18 on:** May 25, 2006, 01:57:30 PM »

Executive ass kicking FROM THE TOP.

WATCH OUT, NORTH AMERICA.

ruby_onix · « **Reply #19 on:** May 25, 2006, 02:23:30 PM »

Quote
Originally posted by: Ian Sane
So what does President of NOA actually mean? Like what part of his job is different than before?

As VP of Marketing, Reggie's job was to look cool and sell us on whatever came down from Iwata (because the middle link in the chain, Tatsumi Kimishima, didn't appear to have any voice of his own, and seemingly got promoted for it). The only power he had was that he was able to say "C'mon, you're breaking my balls man" whenever they ordered him to do anything he didn't want to do (like pretending that Iwata powns Reggie at videogames in an attempt to make Iwata look cool, or introducing the Wii name, or having lunch with nerdly fanboys in McDonalds), which is apparently more power than Nintendo ever gave anyone else in his position.

As President of NOA, Reggie actually sets the policy in this part of the world. Change the system's name back to Revolution? Done. Black console available at launch instead of purple or white? Done. Cancel the GBA to put all focus on the DS? Done. Cancel the DS to put all focus on the GBA? Done. Price cuts all around? Done. Ban Sega from the Virtual Console? Done. Shut down Nintendo power? Done. Put demo discs in Nintendo Power? Done. Put thirteen years worth of unused official Zelda manga into Nintendo Power? Done.

As President of NOA, Reggie can literally do whatever he wants, as long as he thinks it's in the best interests of NOA, and as long as the shareholders (who are primarily NCL, and may have conflicting interests) don't disagree.

Quote
Originally posted by: UncleBob
So this means there's some kind of openings, somewhere, right?

Reggie, will you hire me? I'll lick the blood off your boots so they'll be shiney and clean for all your important meetings.

You do know that that's ass-blood, right?

Ian Sane · « **Reply #20 on:** May 25, 2006, 02:44:45 PM »

"As President of NOA, Reggie can literally do whatever he wants, as long as he thinks it's in the best interests of NOA, and as long as the shareholders (who are primarily NCL, and may have conflicting interests) don't disagree."

So in other words he doesn't really have any power at all.

Considering that NOA's biggest problem over the last few years is an utter inability to market a product worth a damn having someone with Reggie's marketing experience should hopefully be beneficial.

EasyCure · « **Reply #21 on:** May 25, 2006, 02:49:38 PM »

i found this part interesting

Quote
Prior to joining Nintendo, he served as senior vice president of marketing at VH1.

why was there never an "I <3 Nintendo" special??? i want to hear michael ian blacks take on the NES, andrew wk on the SNES and some other random celebrity talk about all things nintendo, dammit!

ruby_onix · « **Reply #22 on:** May 25, 2006, 03:00:53 PM »

Quote
Originally posted by: Ian Sane
"As President of NOA, Reggie can literally do whatever he wants, as long as he thinks it's in the best interests of NOA, and as long as the shareholders (who are primarily NCL, and may have conflicting interests) don't disagree."

So in other words he doesn't really have any power at all.

True, but the part of NCL that rules NOA is now led by Tatsumi Kimishima, an apparently ineffective leader who doesn't seem to have any opinions or ideas one way or another and is easily swayed, which means that the shoe is on the other foot, and NOA is unstoppable now. Two pronged assault replacing a handicap for the win.

Fro · « **Reply #23 on:** May 25, 2006, 03:08:03 PM »

Basically shows you how much Iwata has changed Nintendo and how Nintendo of America seems to actually have a say in things these days.

Example: NCL actually asking Retro what they thought of the Wiimote; Retro Studios coming up with the Nunchuck attachment.

Hostile Creation · « **Reply #24 on:** May 25, 2006, 05:43:09 PM »

Ahem.

BEST NEWS, REGGIE WILL USHER IN THE NEW WORLD ORDER

News:

Author Topic: Nintendo of America Promotes Three Executives (Read 10481 times)