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Iwata did say that they will make games for the existing players but will also want to do games for other people that aren't common video-gamers. I don't know where in your twisted mind do you come up with these presumptions man. He stated they will support both markets, he didn't say one more than the other, he said both, (and I repeat again) both!!!!
Nintendo also said they'd target the "mature" market, in addition to the kid
dies. They said they could do both. They couldn't.
This time around, they're saying they can expand from "gamer" to "non-gamer", but they've already made more sacrifices to the "gamer" way of thinking, and pinned the blame on the "non-gamer", than they ever did to the kid
die market in their attempt to include the mature.
Perhaps this makes sense, because Nintendo had a lock on the kid
die market which they didn't want to release. And their position in the regular videogames industry is pretty low right now.
But the mature market (carved by Sony out of the mass of non-gaming "former gamers" Nintendo had cast aside long ago) was a proven market, bigger than the kid
die one even. Nobody even knows for sure if Nintendo's new "non-gamer" market even exists.
Also, there seems to be a paradox in this thread and elsewhere, in that the pessimists seem to have more faith in Nintendo's ability to compete than the optimists do.
One or two years ago, Iwata said "The ONLY reason Sony beat us with the PS2 is because they had the advantage of a DVD player, and they launched before us. That will not happen again. We will launch at the same time as, or earlier than our competetors, with superior hardware, unmatched games, and we will win."
Then they found out the Xbox360's launch window, and said that they didn't mean Microsoft. Microsoft's a non-factor. They mean Sony. Nintendo will destroy Sony with the Revolution.
Now, Iwata's all like...
"Specs? Like...on paper? Uhhh... yeah... we're boned. We have no chance to survive. Make our time. But we're pretty sure that non-gamers don't know enough about games to see the difference."
"Does that make us cheaper? Uhhh... no comment. Probably under $400-500. Don't hold me to that."
"PS3 launch date? Umm... well... you see... we're not a Sony third party... yet (hyuck hyuck). So we don't actually know when the PS3 will launch. But it doesn't matter, because we wouldn't be able to compete anyways, and we think we've found a nice little market where we can hide. If you're a gamer, buy a PS3. Then please please pretty please buy a Rev as your second console, because hey, we're still Nintendo, and we need you. I know you guys didn't fall for that defeatist attitude with the GameCube, but this time we really mean it!"
(By the way, if Nintendo doesn't learn to compete, the non-gamer market will move to Sony as they become gamers, just as surely as the kid
die market moved to Sony as they grew up.)