My brother just received RAGE and Dead Island as holiday gifts. Both were purchased several weeks ago at GameStop. Because they were PC titles, they only had the one display copy, hence the games are open but were sold as "brand new". Never mind that though. The real problem here is that both games require activation on Steam. Unfortunately for my brother, Dead Island's key has already been activated and Rage has had it's activation code sticker carefully removed from the inside of the case. It's pretty obvious that one of GameStop's booger-picking employees stole the codes to activate and download for themselves (or even sell?). What's more, the store won't replace the games. They were gifts and thus have no receipts to prove that they were purchased at GameStop. They will only give store credit for "new and unopened" games if no receipt is present. My brother is trying to go through Steam and Bethesda's customer service now instead.
His friends should have known better than to buy opened (used!) products. They should have known better than to buy anything from that hellhole of corruption that is GameStop. They should have known to buy the games on Amazon or right through Steam at half the price. Still, the root of the cancer is GameStop itself. Not only are their open-box practices deceptive and downright exploitative, but obviously promotes internal theft. Their store policies also neatly cover up for any such problems, too.
I told my brother that GameStop was lucky it wasn't me getting fucked over. Hell, they're lucky I wasn't with him when he tried to swap the items out. I would not have taken that ****, at all. Not from a bunch of high-school rejects making minimum wage.
**** you, GameStop