Topic: Pennzoil Announces Partnership with Nintendo

[Apollo5]

Is an oil change mini-game in the works for Mario Kart 8?

http://www.nintendoworldreport.com/news/36740/pennzoil-announces-partnership-with-nintendo

Nintendo of America and Pennzoil are working on a cross-promotion of Mario Kart 8 for the Wii U and Pennzoil's Platinum Motor Oil.

There will be a go-karting event inspired by Mario Kart 8 at the South By Southwest festival, March 7, called “Mario Karting Reimagined.�

A promotional website, motoroilremagined.com will be launching on March 5.

[Acesonnall]

There are actually some more details about it here: http://nintendoenthusiast.com/news/pennzoil-and-nintendo-of-america-brining-mario-kart-racing-experience-to-sxsw/

[Ceric]

Reading more about it.  That sounds awesome.

[BlkPaladin]

Interesting too bad it too far away.

[lolmonade]

I really, REALLY thought I accidentally clicked the funhouse for a second after reading the article title.
 
That said, it's a neat idea.  I hope Nintendo continues to find creative ways to promote their stuff.  I still miss the days commercials like the old N64 Smash Bros were commonplace.