Because, GP, people forget that Disney wants to earn money, and doesn't want to ruin unique, money-making IP by shoving in morals they use in their family-oriented market and image.
Isn't it simple enough to say that in any crossover, we're going to see a decent amount of family-friendliness, but in independent works, Marvel is going to remain Marvel, because that's what attracted Disney to buy them in the first place?