Also you mentioned that you watched some episodes Unclebob in the OP post. Which ones did you watch?
I watched the entire first season (the second season hadn't started yet). Since then, I've watched a few handfuls of season 2 episodes.
I still just don't get it.
It's an /okay/ show. It just doesn't do it for me. The characters are pretty flat and cliché. One-trick ponies, if you will. Virtually every episode I watched seemed like a predictable after-school special. In the 80's, something like this would have fit in pretty well - but storytelling in animation has gone far, far beyond the simple one-off, lesson of the day episodes that I've seen in MLP. Even children's animation has evolved beyond this. Sure, you've got your Spongebobs and such - but look at shows like the 90's X-Men or Batman: The Animated Series. Mufti-episode plots and themes, character development, real emotion. More recent shows have gone even further - look at Avatar: The Last Airbender - this show was so engrossing that
MY WIFE actually got into it and watched every single episode with me (after making fun of me for it... heh). Even when you know how it's going to end, there's a real sense of actual danger when the characters find themselves in a bad situation... while Aang and Co. aren't going to perish, there was a handful of characters who did die through the series. And who didn't want to see Aang and Katara get together? And Sokka's love life was something to follow. Meanwhile, did anyone really care about Cheerilee and Big Macintosh getting together?
If you're looking for light-hearted entertainment with no commitment to story or characters, then MLP is probably going to be something to interest you. It just doesn't do it for me. That's what FOX's Sunday night line up is for for me.
If you like the show, then fine. Heck, buy a figure or two - maybe even the DVDs (are there DVDs?)... I can understand that. But I sure don't get the complete and total obsession that some folks have with the show.