Topic: Nintendo Ads Win Awards

[TheYoungerPlumber]

Nintendo and Smashing Ideas win awards for Nintendogs, Trace Memory and Polarium.

Smashing Ideas Wins Internet Advertising Competition Awards for Nintendo Projects; Web Marketing Association Recognizes Work of Seattle-based Studio    

SEATTLE--(BUSINESS WIRE)--May 2, 2006--Smashing Ideas, Inc., an entertainment and marketing services studio that creates immersive, interactive content for all screens, has been recognized by the Web Marketing Association in its 2006 Internet Advertising Competition Awards.    

Awards won include three for Smashing Ideas' Nintendo projects: "Outstanding Integrated Ad Campaign" for Nintendogs (www.nintendogs.com), "Best Game Site Integrated Ad Campaign" for Nintendo Trace Memory (www.tracememory.com), and "Best Toy & Hobby Rich Media Online Campaign" for Nintendo Polarium.    

The Web Marketing Association presents the awards annually to agencies that uphold a high standard of excellence and produce innovative, compelling web-based products. "All three projects for Nintendo reveal Smashing Ideas' flair for creativity, and ability to engage young, tech-savvy computer users," said William Rice, president of the Web Marketing Association. "They're outstanding individual projects, and even when viewed separately, easily discernible as the work of Smashing Ideas."    

"We're very pleased that our entries won Internet Advertising Competition awards this year," said Tiffany Young, creative director, Smashing Ideas. "The competition was filled with impressive work from a host of qualified agencies."    

About Smashing Ideas    

Seattle-based Smashing Ideas (smashingideas.com) has been the leader in rich media and Flash-based entertainment for kids, tweens and teens for more than nine years. Smashing Ideas currently develops brand-building experiences and content for four of the top five kid's websites, and has created more than 200 online games for multiple platforms including PC, IPTV and Mobile. Smashing Ideas' client list includes Nintendo, Nickelodeon, AOL, Kraft, MTV, Mattel and Yahoo!

[Infernal Monkey]

Oh wow, I'd never even been to Trace Memory's site before, that is pretty rad.

[wandering]

Yeah, Trace Memory's site is cool.

For a second I thought they were giving a award for the Nintendog's tv ads, and I was all what.

[GoldenPhoenix]

But I thought Nintendo was sucky when it came to marketing? At least that is what everyone says

[UncleBob]

The Backstreet Boys have won awards as well.

Does that mean they don't suck?

[Bill Aurion]

Quote
Originally posted by: VGrevolution
But I thought Nintendo was sucky when it came to marketing? At least that is what everyone says

Haha, I was thinking the same thing...

[UncleBob]

And while we're at it, let's look at how well those particular games sold, shall we?

[Bill Aurion]

Nintendogs?  It sold quite well!

[UncleBob]

Yes.  Now, let's look at how well the rest of those particular games sold, shall we?

[Bill Aurion]

Puzzle games and Point-and-Clicks are not popular genres anymore...(Yes, even puzzle games...)

[KDR_11k]

Apropos Polarium, I'm annoyed that the GBA version costs 10€ more than the DS version.

[UncleBob]

"Good advertising doesn't win awards - it sells product."

[ruby_onix]

Quote
Originally posted by: VGrevolution
But I thought Nintendo was sucky when it came to marketing? At least that is what everyone says

I need to make you watch "HOTNEWZ 64".

Speaking of which, if NCL won't let NOA put demo discs in Nintendo Power, they should at least be making regular promo DVDs like they did on VHS.

And comics. Since that time when they came out with the LTTP comics in NP, we've missed out on volumes of official manga for Link's Awakening, Ocarina of Time, Majora's Mask, Oracle of Ages/Seasons, Four Swords, and probably a lot more.