Author Topic: Nintendo Creators Program Goes Live  (Read 10593 times)

0 Members and 1 Guest are viewing this topic.

Offline CurtDogg

  • Staff Writer, Twitch Streamer
  • NWR Staff
  • Score: 7
    • View Profile
Nintendo Creators Program Goes Live
« on: January 28, 2015, 01:36:37 PM »

YouTube creators who make Nintendo content can now bypass the ContentID system... sort of.

http://www.nintendoworldreport.com/news/39525/nintendo-creators-program-goes-live

Nintendo has officially launched the Nintendo Creators Program, an ad-revenue sharing system for YouTube users who use Nintendo content or music in their videos.

By registering your YouTube channel and a PayPal account, you can now submit your entire channel or individual videos to be reviewed by Nintendo. Once approved, a majority of the ad revenue will be deposited into your Paypal account at the end of each month. Currently you will receive 70% of the revenue if you register your entire channel, and 60% if you only register individual videos.

Previously, if you uploaded a video with certain footage or audio from a Nintendo game, there would be a "ContentID" claim put on it. This allowed Nintendo to run advertisements on the video page, and did not allow the user to run any of their own ads, or profit from any ad revenue gained from the video.


Offline ejamer

  • Does he even know Khushrenada?!?
  • Score: 24
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #1 on: January 28, 2015, 09:51:45 PM »
Is this a good thing?  I'm not into creating content for the YouTubes, but it sounds like a pretty reasonable situation. Obviously people who were using their content to generate revenue and keeping everything will be disappointed at losing 30%, but this makes everything legit and still gives them the lion's share of any revenue generated. It's also better than having ads inserted without the creators knowledge or intent.


Or am I off-base?
NNID: ejamer

Offline ShyGuy

  • Fight Me!
  • *
  • Score: -9660
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #2 on: January 28, 2015, 10:05:56 PM »
Time for Vimeo?

Offline Soren

  • Hanging out in the Discord
  • *
  • Score: 35
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #3 on: January 28, 2015, 11:54:10 PM »
I'm assuming Sony and Microsoft don't have a system like this and content creators can get 100% of the revenues (or the equivalent after YouTube takes their cut).

My main issue would be that this puts content creators in a position where it's better if you don't create Nintendo content. If you're GameXplain I guess you're ok since you're mostly just making videos for Nintendo stuff. But if you're GameGrumps or Normal Boots or The Game Theorists and you're deciding between featuring a Nintendo game vs a PS4 or XB1 game, what makes more sense for you?

Microsoft (along with Machinima) came under fire a while back ago for trying to influence coverage by content creators. I hate to think Nintendo is doing the same by holding their revenue and only approving the content they like.

Is Nintendo going to approve of things like the "Son of a Glitch" series?
My YouTube Channel: SenerioTV

Offline broodwars

  • Hunting for a Pineapple Salad
  • Score: -1011
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #4 on: January 29, 2015, 12:23:12 AM »
I'm assuming Sony and Microsoft don't have a system like this and content creators can get 100% of the revenues (or the equivalent after YouTube takes their cut).

My main issue would be that this puts content creators in a position where it's better if you don't create Nintendo content.

That's pretty much exactly what happened with Angry Joe. He had been wanting to cover Nintendo since viewers had recently gifted him a Wii U, but then he got shot down by Nintendo trying to post Mario Kart 8 impressions.  So as a result, he's back to not covering Nintendo at all.

Link

The problem with this system is that these content creators make a living putting these videos out, and ad revenue has been increasingly drying up for the last few years. That's why so many have gone to Patreon lately instead. If you're looking at a position where you could spend 5 hours editing together a video that meets Nintendo's standards for 70% of the profit or you could spend the same amount of time editing together a video for the other consoles or PC for 100% of the profit, the numbers aren't in Nintendo's favor. The content creators will continue to ignore Nintendo games, even if they want to cover them, just because it doesn't financially make sense.
There was a Signature here. It's gone now.

Offline Enner

  • My sales numbers, let me show you them
  • Score: 34
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #5 on: January 29, 2015, 12:35:30 AM »
All of the Youtube video game videos are operating in a grey zone that no party wants to get in a legal fight in but fear the consequences of one happening. Looking at it from Nintendo's perspective, I think there is a fear letting all these videos go about unchecked will lead to some legal consequence that diminishes Nintendo's ownership over their property. I know that sounds ridiculous and something that shouldn't happen as long as good lawyers are involved. But weird court decisions are known to happen, so I can see why Nintendo would want to exercise some control over Youtube video to establish ownership.


Then again, I am in no way a copyright lawyer.


It is a sentiment that has been expressed on the Giant Bombcast that sooner or later there will be a big lawyer fight over Youtube video game videos. As it is now, I still feel it is a nebulous territory, and that can not stand as more money is involved in it.

Offline Ryan

  • Score: 0
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #6 on: January 29, 2015, 02:43:47 AM »
[Bye.]
« Last Edit: January 31, 2015, 06:19:59 PM by CurtDogg »

Offline broodwars

  • Hunting for a Pineapple Salad
  • Score: -1011
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #7 on: January 29, 2015, 02:52:19 AM »
They gave you a free fucking $200 New Nintendo 3DS and you're complaining like a petulant little child about Nintendo giving you the opportunity to make money off of their products. How fucking greedy and childish do you have to be to be angry about this? You stupid piece of ****. Their taking 40% of money you possibly couldn't earn without. Not like you're actually making any money anyway. How's that Patreon doing that no one gives a **** about? You muppet-ass Neil Degrass Tyson.

Umm...sorry to interrupt your impromptu bout of insanity, but...who are you talking to? No one here has said anything about receiving a $200 New 3DS.
There was a Signature here. It's gone now.

Offline ejamer

  • Does he even know Khushrenada?!?
  • Score: 24
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #8 on: January 29, 2015, 08:41:32 AM »
That did seem like a surprising outburst of undirected rage.  :confused;


So it sounds like people disagree are say this isn't a good thing?


Oh well.  I thought that getting a license to use Nintendo content for any purpose you want on YouTube with limited effort involved seemed like a good deal, and could think of lots of ways it might allow creators to drive hits. But the difference between getting 70% and 100% of revenue is huge.  (Apple takes the same cut for publishing iOS software, but arguably provides a much more important service.)


The numbers almost don't matter though. If 30% is too much, dropping but another 10 or 15% won't help. Because content creators aren't used to licensing content in their videos - and more importantly, because they still won't have to in many cases - why would they not just choose to create content that will maximize their own revenue? That counter-argument is hard to dismiss.
NNID: ejamer

Offline Soren

  • Hanging out in the Discord
  • *
  • Score: 35
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #9 on: January 29, 2015, 01:34:07 PM »
The more I read about this, the more I have a problem with it.

- There's a list of games you're allowed to use under the program. (link) Want to make a video about Pushmo World? Bayonetta 2? Lego City Undercover? Hyrule Warriors? Tough luck, you can't earn revenue from those games even if you're registered with this thing. How about classic games? The original N64 Ocarina of Time or Majora's Mask? Nah. Donkey Kong Country series? Forget it. Any Kirby game on NES or SNES? Don't even bother.

- Do you make video reviews and use YouTube as your main platform? Then get ready to surrender some of that ad revenue I guess, because apparently Nintendo is entitled to that as well. Pay Nintendo to use game footage for review purposes. Is Nintendo entitled to earn money from the content you do create? Hell, are they entitled to own the content you create?

- Never mind the fact that Nintendo can shoot down your content for any number of draconian reasons. And yes, I expect the approval process of content to be just as hellish as any other system the company has set up, specially after Reggie said this last year:

Quote
"The first thing we needed to do was make sure that the content that's out there was representative of the franchises. These are our lifeblood. These are our children. We needed to make sure that the content there was reflective of what these franchises are.

They gave you a free fucking $200 New Nintendo 3DS and you're complaining like a petulant little child about Nintendo giving you the opportunity to make money off of their products. How fucking greedy and childish do you have to be to be angry about this? You stupid piece of ****. Their taking 40% of money you possibly couldn't earn without. Not like you're actually making any money anyway.

Creating video content for the web is a job, like any other, that requires as significant investment and time. (if you don't think so, then I suggest you go take a look at Retsupurae on YouTube). If Nintendo wants YouTubers to create content that caters specifically to their needs while taking a significant chunk of their ad revenue, then they should hire them to be part of their marketing team. It's that simple.
My YouTube Channel: SenerioTV

Offline UncleBob

  • (PATRON)
  • NWR Junior Ranger
  • Score: 98
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #10 on: January 29, 2015, 01:50:48 PM »
Not a fan of this system.  But, what are you going to do?  Youtube will cave to Nintendo's take down requests and there's no good legal recourse for fraudulent take downs.
Just some random guy on the internet who has a different opinion of games than you.

Re: Nintendo Creators Program Goes Live
« Reply #11 on: January 29, 2015, 04:44:12 PM »
where is TJ Spyke he would be all over this.


Personally I hate Youtube for this very reason. I had a video taken down due to a copyright complaint and I OWNED THE COPYRIGHT, it was a bitch to prove but once I did they put the video back up and I got a second complaint and they deleted my account for "repeated abuses" even though it was ALL music I created and owned.
Trying to be a better person, honest.

Offline UncleBob

  • (PATRON)
  • NWR Junior Ranger
  • Score: 98
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #12 on: January 29, 2015, 08:04:59 PM »
I had a video of my wife singing the National Anthem, a cappella, on Youtube that some sleezeball company flagged.  Seriously, wtf.
Just some random guy on the internet who has a different opinion of games than you.

Offline broodwars

  • Hunting for a Pineapple Salad
  • Score: -1011
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #13 on: January 30, 2015, 12:07:10 PM »
Totalbiscuit on Youtube today posted a video briefly talking about why this program is a bad idea. It's a worthwhile listen because it gets into the monetary sharing already prevalent with Youtube videos: Link.  Can anyone confirm what he says about registering a channel makes that channel a mandatory Nintendo-only channel?
There was a Signature here. It's gone now.

Offline Soren

  • Hanging out in the Discord
  • *
  • Score: 35
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #14 on: January 30, 2015, 12:44:06 PM »
From the FAQ
Quote
I registered a channel, will all of the videos in that channel be included in the Nintendo Creators Program?
A.Yes, all videos in the channel will be included in the program. Please keep this in mind if your channel contains videos that do not include Nintendo intellectual property.

That's even more a shot at people who pick from all platforms for their content. Their contributions to Nintendo are worth less.

Also, congrats Nintendo, not only did you get PewDiePie against you, you also got me to agree with the idiot.
My YouTube Channel: SenerioTV

Re: Nintendo Creators Program Goes Live
« Reply #15 on: January 30, 2015, 03:28:32 PM »
To be fair, pissing of their fanbase is what Nintendo does best these days.
Trying to be a better person, honest.

Offline Stratos

  • Stale lazy meme pirate
  • Score: 70
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #16 on: January 30, 2015, 03:49:13 PM »
If you are just TALKING about a game, then they have no legal right to do anything to your video. People can just stop inserting video of the actual game. Granted, it makes them less engaging, but it is a spoken opinion. Nintendo can't copyright that. Are they going to ban a podcast I create to talk about Nintendo games?


Let's plays, from what I have seen, are not something worth making money over. You are recording yourself playing a game. I guess you could just record your thoughts as you play and then viewers can play along with them.
My Game Collection
NNID: Chronocast
Switch: SW-6786-5514-9978
3DS Friend Code: 0447-5723-6467
XBL Gamertag: Chronocast

Offline Enner

  • My sales numbers, let me show you them
  • Score: 34
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #17 on: January 30, 2015, 05:45:32 PM »
I don't know whether it's ignorance or spin that the nuance between registering a channel for a 70% share and registering individual videos for a 60% share is sometimes ignored. People are angry, disappointed regardless.

It seems after a day or two of digesting the terms of service we are now seeing the backlash and criticism of the program. Reiterations that Nintendo is the only major video game company to be doing this, thus conjuring images of an odd, old Kyoto business man yelling at things he doesn't understand.

Youtubers are, rightfully, pissed as the terms of the program mock and marginalize their livelihoods. Since only Nintendo is pursuing this course of action, it is easier for content makers and multi-channel networks to scoff at it. There is a distant fear that this might be the first of a trend. Because of that, it is guaranteed that this issue will be driven hard against by the affected and potentially affected communities.

I guess if push comes to shove, I'd rather not have Nintendo be so aggressive against Youtubers. Watching "Lets Plays" is not something part of my entertainment choices, but I have enjoyed videos of specialty video game interests (I have watched more Battlefield 3 and 4 than I have played of it.). This latest hub bub (the second for Nintendo this year!) further reinforces the image of the odd, old Kyoto businessman that doesn't know and doesn't care. It's going to get worse before it goes away.

Offline ejamer

  • Does he even know Khushrenada?!?
  • Score: 24
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #18 on: January 30, 2015, 06:27:12 PM »
...
Youtubers are, rightfully, pissed as the terms of the program mock and marginalize their livelihoods. Since only Nintendo is pursuing this course of action, it is easier for content makers and multi-channel networks to scoff at it. There is a distant fear that this might be the first of a trend. Because of that, it is guaranteed that this issue will be driven hard against by the affected and potentially affected communities.
...


"Rightfully"?  I'm with you most of the way, but am not convinced at all that YouTubers have the right to earn a living based primarily on the work of other people.


The backlash seems stronger than it needs to be. Do these YouTubers really rely on Nintendo's content that much to earn a living? If so, maybe Nintendo deserves a cut of the profits.  If not, then the complaints (including implied threats that any other company who follows suit will have their games "at the bottom of the pile") are empty posturing.


I don't like the terms in this creator program, and think that Nintendo is taking a bigger cut than they should and imposing more checks and control over what is allowed than I'd prefer to see happen.  But the reaction seems way overblown too.  Of course, I don't have a stake in the matter and it's not affecting my income, so take this opinion with a grain of salt.


Either way, I'm pretty sure that the "value" YouTubers provide through exposure isn't something Nintendo cares about. Can't say I blame them either.
NNID: ejamer

Offline Stratos

  • Stale lazy meme pirate
  • Score: 70
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #19 on: January 30, 2015, 07:34:13 PM »
It's a fad anyway. I always suspected the "youtuber bubble" would burst some day and the truly talented individuals would find a new way to continue to be an entertainer/commentator. Remember how you used to be able to make a living by clicking on ads online? My teacher got checks in the mail from Yahoo for surfing and clicking ads. I am sure this will eventually change. The trick is that people need to figure out how to succeed without the help of youtube ad income.



My Game Collection
NNID: Chronocast
Switch: SW-6786-5514-9978
3DS Friend Code: 0447-5723-6467
XBL Gamertag: Chronocast

Offline ShyGuy

  • Fight Me!
  • *
  • Score: -9660
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #20 on: January 30, 2015, 08:49:53 PM »
It's a fad anyway. I always suspected the "youtuber bubble" would burst some day and the truly talented individuals would find a new way to continue to be an entertainer/commentator. Remember how you used to be able to make a living by clicking on ads online? My teacher got checks in the mail from Yahoo for surfing and clicking ads. I am sure this will eventually change. The trick is that people need to figure out how to succeed without the help of youtube ad income.





This man gets it.

Offline ejamer

  • Does he even know Khushrenada?!?
  • Score: 24
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #21 on: January 30, 2015, 09:06:45 PM »
It's a fad anyway. I always suspected the "youtuber bubble" would burst some day and the truly talented individuals would find a new way to continue to be an entertainer/commentator. Remember how you used to be able to make a living by clicking on ads online? My teacher got checks in the mail from Yahoo for surfing and clicking ads. I am sure this will eventually change. The trick is that people need to figure out how to succeed without the help of youtube ad income.
But that's so hard...
 ;)
NNID: ejamer

Offline Shaymin

  • Not my circus, not my monkeys
  • NWR Staff
  • Score: 70
    • View Profile
    • You're on it
Re: Nintendo Creators Program Goes Live
« Reply #22 on: January 30, 2015, 09:16:20 PM »
From the FAQ
Quote
I registered a channel, will all of the videos in that channel be included in the Nintendo Creators Program?
A.Yes, all videos in the channel will be included in the program. Please keep this in mind if your channel contains videos that do not include Nintendo intellectual property.

That's even more a shot at people who pick from all platforms for their content. Their contributions to Nintendo are worth less.

Also, congrats Nintendo, not only did you get PewDiePie against you, you also got me to agree with the idiot.

I don't take TB's complaints seriously because quite frankly, his account's still up.
Donald Theriault - News Editor, Nintendo World Report / 2016 Nintendo World Champion
Tutorial box out.

Offline Enner

  • My sales numbers, let me show you them
  • Score: 34
    • View Profile
Re: Nintendo Creators Program Goes Live
« Reply #23 on: January 30, 2015, 10:40:29 PM »
I don't take TB's complaints seriously because quite frankly, his account's still up.
Total Biscuit primarily plays PC games on his channel. The only time console footage comes up are in his news videos. His news videos have been subject to Content ID claims by Nintendo because footage from a Nintendo trailer was used.

It's a fad anyway. I always suspected the "youtuber bubble" would burst some day and the truly talented individuals would find a new way to continue to be an entertainer/commentator. Remember how you used to be able to make a living by clicking on ads online? My teacher got checks in the mail from Yahoo for surfing and clicking ads. I am sure this will eventually change. The trick is that people need to figure out how to succeed without the help of youtube ad income.

Hearing how ad revenue is drying up and some content makers are engaging in Patreon, that seems to already on the way. However, Youtube will have to do some really crazy things to make it's free video hosting and wide reach undesirable.

"Rightfully"?  I'm with you most of the way, but am not convinced at all that YouTubers have the right to earn a living based primarily on the work of other people.

The backlash seems stronger than it needs to be. Do these YouTubers really rely on Nintendo's content that much to earn a living? If so, maybe Nintendo deserves a cut of the profits.  If not, then the complaints (including implied threats that any other company who follows suit will have their games "at the bottom of the pile") are empty posturing.

I don't like the terms in this creator program, and think that Nintendo is taking a bigger cut than they should and imposing more checks and control over what is allowed than I'd prefer to see happen.  But the reaction seems way overblown too.  Of course, I don't have a stake in the matter and it's not affecting my income, so take this opinion with a grain of salt.

Either way, I'm pretty sure that the "value" YouTubers provide through exposure isn't something Nintendo cares about. Can't say I blame them either.

I've been mulling over my thoughts and feelings over this ever since the Nintendo Creators Program blew up today. I've come to the conclusion that video game YouTubers, along with writers and other video content producers, deserve to be compensated for quality work. That they should be able do it as their sole profession if they can. I say this after many hours of engaging with and enjoying reading, hearing, and watching video game articles, pod casts, and videos.

If I have never made this clear before, I respect and understand Nintendo's desire to control their property. Out of all the video game companies out there, they have the most need to exercise control due to the audiences they think they are selling to. But that need to control combined with the culture clash of a Kyoto-based toy company versus the rest of the world has lead to decisions that look dumb. And whether Nintendo knows it or not, we live in an age were looking dumb is being dumb.

I think producing quality videos of video game is hard work worthy of monetary compensation. That goes with writing and audio shows. If I don't want to pay for that content up front, then I believe that the creators should get the full amount of however much advertisers will provide them. In this satellite market of video game criticism, commentary, and performance entertainment, I don't think Nintendo should be involved outside of being a general advertiser. And if they want to have control over Youtube videos, the only way I find acceptable is to be a transparent sponsor.

Nintendo owns the games they make. But once those games are in the hand of the people Nintendo shouldn't own what people do with them, be it a second-hand sale, paid writing, or videos that produce ad revenue. There are exceptions, of course, on this slippery slope. I look forward to responses.

Re: Nintendo Creators Program Goes Live
« Reply #24 on: January 30, 2015, 11:13:15 PM »
Coming from someone who works in the TV business, I think Youtube broadcasters SHOULD pay royalties just like the rest of us, they shouldn't be allowed to get away with stuff we can't just because they are low budget. If these people are talented why the hell can't they get jobs in the industry? It's not that hard, I pulled it off and I am the least likable jerk you will ever meet. You got skills prove your worth and get a real job.
Trying to be a better person, honest.