I think Reggie will make a good president as he does have opinions and clearly has some influence (changing name back to Revolution? HA HA HA HA HAHAHA.) but I think people take the man too seriously. In the 2.5 years he's been in charge of Sales and Marketing what has he done? He's turned us the hardcore Nintendo fans into screaming groupies, but in terms of MASS marketing, Nintendo is no better than ever before - the ads are just as bad as ever. However, maybe that makes this move to president that much better. He can use his PR genius to take NOA further and hopefully marketing will improve somehow...
Actually, I think the Wii marketing is pretty good, if they keep on this track. I know a lot of people aren't into the people in ads thing, but the point is to demonstrate how the machine works, and you can't do that with just video. The ads are also fairly inclusive, showing people from a wide array of genders, races and ages (though they seem to favour young white and Japanese adults).