Merchandising, merchandising - that is where the real money from games are made.
http://www.nintendoworldreport.com/news/33430
JAKKS Pacific will be marketing and distributing lines of Nintendo toys and costumes under JAKKS Pacific sub-division, Disguise, Inc.
Toys and costumes will come from multiple Nintendo franchise including Mario, Donkey Kong, and The Legend of Zelda. Jack McGrath, COO of JAKKS Pacific, says of the deal, "We are looking forward to expanding our top-tier roster of properties through this comprehensive licensing deal." The deal covers almost all worldwide territories and almost all Nintendo properties.
JAKKS Pacific is an American toy company that distributes its products worldwide. It has worked with Nintendo in the past with the Pokémon franchise.
New costumes will start appearing this Halloween, while toys will be hitting shelves Spring of 2014.