I was watching an episode of a show called Halt and Catch Fire where the engineers were pitching a game for sale to different companies. They had a meeting with a company that was clearly supposed to be Nintendo. In the episode they had the "American" executives in a closet office tucked away out of sight of the Japanese executives. The old boy from Texas who had dealt with Japanese companies before saw through this and went straight in to talk to the Japanese boys and got his game sold. I imagine that is how the real NOA operates sometimes, the "American" executives are really just the janitor walking around in a suit.