The huge trend here in the U.S. is retro -sports jerseys and VH1 'The 80's strike back' along with 'it came from the 70's'. People seem to be in love with things they grew up with. I know i watch that show on the '80's all the time. Now, Nintendos been around since the early 80's. Why not capture the nostalgia of the 80's in their ads.? They're the only company of the 3 that can do it, and it would slyly put Nintendo in the 'cool' retro mode, without being really cool. Kind of the quirky, nerdy cool. Make the Zelda ads like the old one-"which way to go?", showing the new Zelda. I think they could really exploit this trend. Actually, its more than a trend now, as retro has been going on for awhile . But now, with the old NFL jerseys popping up all over, the old Jordans may make a comeback, i just see a potential goldmine. Maybe collaberate with VH1 for a few commercials. Get the Beastie Boys, champions of oldschool, to promote a little. And this will bring in the casual fan who remembers the name Nintendo. Even my cousin, who is 12, remembers Nintendo from when he was younger because he had a hand me down NES that his brother gave him. A lot of younger people played the NES and SNES, so i think it would work all around. And, make a commercial with 80's style people, feathered hair and all, playing SMB, and then have the new game blow them away. Make it real cheesy, like the 80's ads. Well, i'm out of ideas for now, but you see where i'm going.