Nintendo and Enyce have teamed up for a little cross-promotion.
Nintendo Struts Its Stuff with Enyce During Los Angeles Fashion Week; Cutting-Edge Clothing Designer Showcases One-of-a-Kind Nintendo Fashion REDMOND, Wash.--Oct. 26, 2004--To celebrate the synergy between two popular lifestyle brands, a runway model for hip-hop clothier Enyce on Monday sported a one-of-a-kind T-shirt featuring a Nintendo video game icon. The shirt, showcasing Donkey Kong(R), helped kick off Fashion Week in Los Angeles.
The star-studded fashion show included Laurence Fishburne, Tisha Campbell, Mimi Rogers, Simon Rex, Theron Benymon, David Alan Grier and socialite Casey Johnson. Nintendo sponsored the after-party following the fashion show. Party-goers got to sample the hottest games for Nintendo GameCube(TM), including one of the most highly anticipated games for the holidays, Metroid(R) Prime 2 Echoes.
"Enyce is an originator in the urban fashion sector, and Nintendo is an originator in the gaming world," says Enyce co-founder Tony Shellman. "It feels very natural for our brands to be collaborating."
Nintendo plans to auction the one-of-a-kind T-shirt worn by the Enyce model on the runway and donate the proceeds to charity. VIPs at the show received gift bags containing a separate limited-edition branded T-shirt designed by Enyce, a Nintendo GameCube and the hottest video games for the holidays. Nintendo and Enyce anticipate that the fashion show will be the first of many activities together.
Enyce Clothing Company produces innovative sportswear for men and women under the brand labels Enyce and Lady Enyce, respectively. With a deep commitment to product excellence, attention to detail and customer satisfaction, the company grounds itself in three ideals: product quality, style and individuality. Founded in 1996, Enyce Clothing Company is based in New York, N.Y., with national offices in Los Angeles, Chicago and Atlanta, and international offices in Ontario, Canada; Amsterdam, Holland; and Tokyo, Japan. In November 1993, Enyce joined the Liz Claiborne stable of brands. To learn more about Enyce Clothing Company, please visit our Web site at www.enyce.com.
Topic: Donkey Kong: The New Urban Fashion (Read 4814 times)
