The game with the cardboard costs as much as a game. "The "Variety Kit” features five different games and Toy-Con — including the RC car, fishing, and piano — for $69.99. The “Robot Kit,” meanwhile, will be sold separately for $79.99"
You're thinking about this too conventionally. These are disposable recyclable controllers. You could just print out a stencil and cut out the pieces with an exacto knife. 3rd parties will make clones. You're paying for the game/toy. You can also get stencils and stuff for 9.99.
This is basically like with the Wii where there were the golf clubs, tennis rackets, guns, swords, steering wheels and stuff you can buy, BUT if you recall there were $1 dollar version at any dollar store. Except this is cooler because you can make robots and stuff with it. Really, what this boils down too is it's an IR camera app for your experimentation. Compared to other interactive tinker toy sets it's evenly priced, and maybe more functional.
When I was a kid I used to have capsela, which were these motors in capsules, or gears and capsules that could connect together. I used to also have a train set, and the train sucked because it took a ton of C batteries. So, I put the capsela on the track, the capsela wheel size fit on the tracks. It ran around the track pretty well.I could make the capsela in a bunch of shapes. I also had a bunch of k'nex type toys which could be combined with the capsela.
You're looking at this from the Nintendo's traditional space of video games, when you should look at this as a type of creative building toy or construction toy.
http://www.iq-key.com/en/intro_en.htmlhttps://www.knex.com/The kit seems to have its own interactive creation so you can design your own tinker toys. That's why its called lab. You don't have to make the toys they give you, you can design your own.