Summary, Kaplan-speak removed.
Q: What are you doing right now:
A: Everything (?) (dumb question = dumb answer)
Q: Does Cube's poor game sales suggest games are dull?
A: Our games are adopted in droves.
Q: How will you get your message out to hardcore and mainstream gamers?
A: Offer Zelda and Brain Training.
Q: How important is E3?
A: All year is important.
Q: What can you say about Rev's E3 showing?
A: People will use it.
Q: Will the core games press be interested in Rev?
A: We hope so.
Q: Given Cube's position in the market, is this Nintendo's last chance?
A: Reputation suffers more than sales. (The only noteworthy soundbyte)
Q: What is Rev's main marketing thrust?
A: Use it.
Q: What will be the Rev's killer apps?
A: We hope there will be lots of killer apps.
Q: How much market will Rev take?
A: No predictions. high hopes.
Q: Who does Nintendo want to broaden the market to?
A: Teenie boppers and dormant players.
Q: Other than "games", what would you call the non-games?
A: Games.
Q: How much work is it to get a tight message?
A: It developed on its own.
Q: What enables Nintendo to create non-games?
A: Profitability and loyalty.