**Spider-man is down in return investment and might not actually make a profit till DVD sales.
Spider Man will make money internationally. It'll be close to around $700 million worldwide.
Which surprisingly may not break even still. It could need as little as $640M, which it has already, but it could need as much as $830M, which is absolutely ridiculous, so I'll just estimate somewhere south of the middle at $725M, which means they
might not make a profit till DVD sales.
I broke it down in one of the movie threads, but the short version is:
production = $225M
marketing = $190M
est. 50% return on Box Office means double the production & marketing cost
est. marketing cost is probably 50% of budget (product placement/cross promotion)
$225M x2 + $190M = $640M (w/ 50% marketing budget)
$225M x2 + $190M x2 = $830M (w/ 100% marketing budget)
and none of that is figuring in the fact that BO gross in China isn't est. @ 50%, but closer to 20-25%, which is why you aim for somewhere in the middle.[/i]