Playmates Toys and Konami team up for a Ninja Turtle cross-promotional campaign! Radical!
Konami and Playmates Toys Sign Strategic Cross-Promotion for Teenage Mutant Ninja Turtles(tm)
Deal Promotes Videogames in over 1.2 Million Action Figures and Introduces Three New Characters
REDWOOD CITY , CALIF. - September 15, 2003 - Leading videogame publisher Konami of America, Inc., a subsidiary of Konami Corporation (NYSE: KNM), today announced a massive cross-promotion with Playmates Toys. According to the agreement, Playmates Toys will promote the Teenage Mutant Ninja Turtles (TMNT) videogames by including secret game codes in over 1.2 million TMNT ACTION FIGURES. The secret codes unlock special features in the TMNT videogames that will be released on October 21, 2003.
Additionally, the two companies will add to the rich TMNT world by introducing fans to three new foes - The Foot Gunner, The Evil Turtlebot and The Giant Mouser that will be exclusive to the videogames and action figures. These characters have been created by the videogame development team at Konami Computer Entertainment Studios. In December 2003, Playmates Toys will introduce The Foot Gunner to its line of action figures, and in Spring 2004, the company will launch The Evil Turtlebot and The Giant Mouser action figures.
"As interactive software, videogames are an exciting medium for offering players un-lockable features," said Erica Mason, product manager, Konami of America, Inc. "This innovative promotion gives us the opportunity to enrich the T ee nage Mutant Ninja Turtles world and deliver an added value to the Teenage Mutant Ninja Turtles games and toys."
"Working with Konami on the Teenage Mutant Ninja Turtles promotion - the first of its kind - has been outstanding in helping Playmates provide more entertainment value to our line of TMNT action figures and playsets, which will provide more value for our fans," said Jill Will, Senior Vice President, Marketing, Playmates Toys, Inc.
The TMNT videogames feature non-stop, kick-butt action and are based on the hit animated TV series airing Saturday mornings on FOXBOX. The videogames will feature the full cast of characters from the TV show and will star the show's voice actors.
In the TMNT videogames, gamers will battle their way through more than 35 stages of intense ninja-style kick-butt action courtesy of four lean, mean and green Turtles. Featuring vibrant cell-shaded graphics, entertaining gameplay and secret/unlockable features, TMNT shells out action with a punch!
Konami's TMNT videogame will be released on October 21, 2003 for the Sony PlayStation┬« 2, Xbox(tm) video game system from Microsoft, Nintendo GameCube┬«, Nintendo Game Boy┬« Advance and PC CD-ROM.
To learn more about T ee nage Mutant Ninja Turtles , please visit: http://www.konami.com/tmnt