Pokemon Rocks, Game Boy Advance SP Rolls

Pokemon FireRed and Pokemon LeafGreen Hit 1 Million in Sales; Price Drop of Game Boy Advance SP Sends Sales Soaring

REDMOND, Wash.--Sept. 30, 2004--Two of the video game industry's

iconic names -- Pokemon(R) and Game Boy(R) -- are recording booming

sales -- again!

Pokemon FireRed and Pokemon LeafGreen, both released Sept. 7 for

Game Boy Advance SP, combined to sell more than 1 million units in

North America within the first 21 days of its availability. Since its

Sept. 2 price drop to an MSRP of $79.99, Game Boy Advance SP sales are

up 70 percent.

"The key to success in our industry is no secret," says George

Harrison, Nintendo of America's senior vice president of marketing and

corporate communications. "When you offer great interactive

entertainment at a great price, players respond in droves."

Part of the impressive sales success of these two new games can be

attributed to the inclusion of the new Game Boy Advance Wireless

Adapter, with wireless communication technology from Freescale

Semiconductor, which lets players trade and battle their Pokemon or

simply engage in a wireless chat. Pokemon FireRed and Pokemon

LeafGreen also includes cross compatibility with Pokemon Ruby and

Pokemon Sapphire, as well as Pokemon Colosseum for Nintendo

GameCube(TM), allowing players to trade and battle more than 300

Pokemon.