The publisher of budget titles such as Future Tactics has hired an exec with experience at Eidos and Crystal Dynamics.
CRAVE ENTERTAINMENT GROUP ANNOUNCES NEW PRESIDENT & COO
LOS ANGELES, Calif. - August 24, 2004 -Nima Taghavi, CEO of Crave
Entertainment Group (CEG), announced today the election of Rob Dyer as
president and chief operating officer. Dyer brings over a decade of
executive experience in the interactive entertainment industry to his new
role at the privately held distributor and publisher of videogame
entertainment products.
Taghavi commented, "We are delighted with Rob joining CEG to further enhance
our growth in distribution and value publishing. He brings a wealth of
experience from his successful leadership roles at Eidos Interactive and
Crystal Dynamics, as a proven presidential strategist and practical profit
builder."
Prior to joining CEG, Dyer was president of Eidos Interactive. During his
six-year tenure Dyer re-shaped the company with a brand-focused strategy and
a leaner more effective organization. Also he improved relationships with
all retail channels, obtained several major movie licensing deals and
developed 20 games with localization of each product. Dyer managed showcase
brands including Tomb Raider, Deus Ex and Hitman while building a direct
sales force and improving consumer focus testing.
"My goal is to use my experience and knowledge of the industry to help lead
CEG through this period of growth as it evolves into a top tier
entertainment distribution and publishing company," said Dyer. "I am very
pleased to have this opportunity with CEG."
Earlier, Dyer was president of Crystal Dynamics for four years, where he
achieved first-time profitability by creating an international business and
organization, refocusing the company as a game studio, and developing eight
games with original intellectual property on multiple consoles. He then
represented the company's owners in selling the company on favorable terms
to Eidos International.
Dyer's earliest business experiences included the Walt Disney Company in
movie videos and Caldor Stores in the audio/video division. He holds a BA
from Washington University and a graduate degree in Accounting and Finance
from the London School of Economics.