CRAVE ENTERTAINMENT GROUP ANNOUNCES NEW PRESIDENT & COO

LOS ANGELES, Calif. - August 24, 2004 -Nima Taghavi, CEO of Crave

Entertainment Group (CEG), announced today the election of Rob Dyer as

president and chief operating officer. Dyer brings over a decade of

executive experience in the interactive entertainment industry to his new

role at the privately held distributor and publisher of videogame

entertainment products.

Taghavi commented, "We are delighted with Rob joining CEG to further enhance

our growth in distribution and value publishing. He brings a wealth of

experience from his successful leadership roles at Eidos Interactive and

Crystal Dynamics, as a proven presidential strategist and practical profit

builder."

Prior to joining CEG, Dyer was president of Eidos Interactive. During his

six-year tenure Dyer re-shaped the company with a brand-focused strategy and

a leaner more effective organization. Also he improved relationships with

all retail channels, obtained several major movie licensing deals and

developed 20 games with localization of each product. Dyer managed showcase

brands including Tomb Raider, Deus Ex and Hitman while building a direct

sales force and improving consumer focus testing.

"My goal is to use my experience and knowledge of the industry to help lead

CEG through this period of growth as it evolves into a top tier

entertainment distribution and publishing company," said Dyer. "I am very

pleased to have this opportunity with CEG."

Earlier, Dyer was president of Crystal Dynamics for four years, where he

achieved first-time profitability by creating an international business and

organization, refocusing the company as a game studio, and developing eight

games with original intellectual property on multiple consoles. He then

represented the company's owners in selling the company on favorable terms

to Eidos International.

Dyer's earliest business experiences included the Walt Disney Company in

movie videos and Caldor Stores in the audio/video division. He holds a BA

from Washington University and a graduate degree in Accounting and Finance

from the London School of Economics.