E3EXPO HONORED AS U.S. TRADE SHOW WITH "HIGHEST BUYING POWER"

World's Premier Interactive Entertainment Trade Event Wins Multiple Awards

WASHINGTON, D.C.--May 25, 2004--The Electronic Entertainment Expo

(E3Expo) has been designated as the trade show with the "highest

buying power" in the nation, the Entertainment Software Association

(ESA), the show's owner, announced today. According to a recent survey

by Exhibit Surveys Inc., E3Expo has the largest percent of attendees

who plan to purchase products exhibited at the show within six months.

Separately, the show has been honored with awards for "Best Show

Daily," "Best Overall Web Site," and "Best Email Promotion Campaign"

by the International Association of Exhibit Managers (IAEM). The show

is the 31st largest trade show in the country, according to TradeShow

Week Magazine's "Tradeshow 200" current rankings.

"E3Expo management works hard to ensure that the show delivers

maximum value for its exhibitors, and we are thrilled to receive the

Exhibit Surveys award, validating our efforts to offer E3Expo

exhibitors the highest quality attendee base with which to conduct the

business of games," said Douglas Lowenstein, president of the ESA, the

trade association that owns E3Expo and represents U.S. computer and

video game publishers. "We appreciate the recognition by both Exhibit

Surveys and the IAEM, and will continue to strive to make E3Expo the

best trade show on earth for both exhibitors and attendees."

First held in 1995, the E3Expo is the world's largest trade event

exclusively dedicated to showcasing interactive entertainment and

educational software and related products. In 2004, the E3Expo

celebrated its 10th anniversary, and hosted more than 400 exhibitors

in 540,000 net square feet of exhibit space -- a total sell-out for

the show. Sixty-five thousand industry professionals from 87 countries

around the globe gathered at the Los Angeles Convention Center (LACC)

for the four-day interactive entertainment trade show. E3Expo 2005 is

scheduled for May 18-20, 2005, in Los Angeles. For more information,

please visit www.e3expo.com.