MCV INDUSTRY EXCELLENCE AWARDS 2004 WINNERS ANNOUNCED

The people who make the UK computer and video games industry work recognised for excellence

Friday 23 April 2004/... Sony, Nintendo, Electronic Arts, Microsoft and GAME enjoyed a night of triumph at the MCV Industry Excellence Awards as the UK games industry recognised its top performers at the event held in central London.

Hosted by BBC Radio and Television presenter Nicky Campbell, the MCV Industry Excellence Awards brings together the leaders of the £2 billion UK computer and video games industry. The prestigious set of accolades were created to acknowledge the innovation and creativity of people who run the key operational divisions of the games industry's companies and organisations.

The winners of the MCV Industry Excellence Awards 2004 are:

RETAIL

Small Retailer of the Year

E-Play

Most Improved Retailer

Gamestation

General Retailer of the Year

Woolworths

Online Retailer of the Year

Amazon

Best Retail Buying Team

GAME

Specialist Retailer of the Year

GAME

MARKETING

Best Trade Marketing

Nintendo (Game Boy Advance SP)

Best Use of Below-The-Line Marketing

Electronic Arts (Need For Speed: Underground)

Best Use of Broadcast Media

Sony (Fun, Anyone? generic)

Best Use of National or Specialist Press

Nintendo (Game Boy Advance SP)

New Games Brand of the Year

EyeToy (Sony)

Games Brand of the Year

EyeToy (Sony)

PEOPLE & INDUSTRY

UK Development Team of the Year

Sony London Studios

Distribution Team of the Year

Gem

Magazine Team of the Year

Official PlayStation 2 (Future)

PR Team of the Year

Microsoft/Red Consultancy

Sales Team of the Year

Sony/Centresoft

Marketing Team of the Year

Electronic Arts

Games Industry Newcomer

Nokia

Most Improved Company

Ubisoft

Grand Prix Award

Electronic Arts

Stuart Dinsey, managing director of Intent Media, which publishes trade weekly MCV, said: "It is the people who work in the business that make the UK market the envy of the world for its energy, fraternity, history, consumer appetite and talent.

"The MCV Industry Excellence Awards celebrate this and our congratulations go out to all finalists and winners."