TOP ACTIVITY FOR NATIONAL GOOF-OFF DAY: PLAYING VIDEO GAMES!

Video Games Beat TV, Internet and Movies Among Goof-Off Activities for Guys

REDMOND, Wash., March 19, 2004 – A national survey conducted in advance of the March 22 National Goof-Off Day finds that playing video games ranks highest among the ways young men like to goof off and spend their time. The online survey, conducted by Jupiter Research and Nintendo, finds that 39 percent of men ages 18 to 34 like to play video games to goof off, beating surfing the Internet at 36 percent, watching TV at 31 percent and going to the movies at 23 percent.

“The numbers show playing video games surpassed all the most popular forms of entertainment, including TV, movies, music and the Internet,” explains George Harrison, Nintendo of America’s senior vice president, marketing and corporate communications. “And a prime choice for guys who goof off, at home, on the go or anytime they choose, is the No. 1-selling Game Boy Advance SP.”

Playing video games also beat out other traditional goof-off activities like listening to music (27 percent), eating (15 percent), playing golf (11 percent) and talking on the phone (7 percent). In the online survey, 2,713 men ages 18 to 34 chose their favorite goof-off activities. Respondents selected up to three of 11 possible choices, or added their own suggestions.

National Goof-Off Day is an appropriately goofy holiday on which observers are reminded to sit back, relax and spend time goofing off.