The technology that allows the Game Boy Advance to act as a video player just got the green light across the Atlantic.
Majesco to Bring Proprietary Video Compression Technology to Nintendo's Game Boy Advance System in Europe
30 Million Consumers in Europe and North America Can Now Enjoy Popular Videos on Their Game Boy(R) Advance or Game Boy(R) Advance SP(TM)
BIRMINGHAM, England--(BUSINESS WIRE)--March 8, 2004--Majesco Europe, a business unit of Majesco Sales Inc., the sole operating subsidiary of ConnectivCorp (OTCBB: CTTV), today announced that it has secured approval to apply its new video technology to Nintendo's Game Boy(R) Advance system and create new products for distribution throughout Europe. This technology enables consumers who own a Game Boy(R) Advance or Game Boy(R) Advance SP(TM) - over 10 million in Europe and over 20 million in North and South America - to view a wide variety of video content, including cartoons, without the need for any additional hardware.
"We're thrilled to bring our proprietary video technology to the European marketplace," said Jesse Sutton, President and Chief Executive Officer of Majesco. "Europeans possess a similar enthusiasm for video entertainment as Americans, as well as an appetite for exciting technology. We believe the portability and technological allure of this exciting product will be well received in Europe. Accordingly, here in the United States, we believe this announcement opens a potentially significant revenue opportunity for our European division and expands our excitement regarding this tremendous technology."
Majesco's new Game Boy(R) Advance Video line-up is scheduled to debut this year. To register to receive product updates and additional information about new releases, please visit www.gba-video.com.
For further information about Majesco Sales, Inc., the sole operations of ConnectivCorp., please visit the Majesco website at www.majescogames.com.
About Majesco's Game Boy Advance Video Technology
Majesco's new video compression technology presently allows viewing of approximately 45 minutes of quality color video with the capability to view 90 minutes of color video under development. The technology fits in a standard Nintendo-manufactured, Game Boy Advance cartridge and incorporates standard 'DVD-style' player controls. The technology features color video across 100 percent of the screen.
