10th Annual EA SPORTS Madden Bowl - January 29, 2004

The EA SPORTS Madden Bowl has become one of the premiere pre-game events during Super Bowl week. Entering its 10th year, the Madden Bowl features head-to-head competition on the most popular sports videogame ever, Madden NFL Football. This is the tournament that helps determine who has ultimate bragging rights in the NFL.

What started as an evening for NFL players, celebrities and musicians to get together and compete on Madden NFL Football the week leading up to Super Bowl has emerged into the ultimate competition and party among the elite athletes. Many athletes start asking to be included in the competition before the NFL season even begins.

"There are a lot of guys in the league who are die-hard video game players," said 1999 Madden Bowl winner, Ray Mickens of the New York Jets. "We all play in the locker room during training camp and in hotel rooms when we travel during the season, and the competition is intense. It's all practice for the Madden Bowl though, because that is the one tournament where you have to put up or shut up."

The Madden Bowl is a private event featuring an 8-man tournament for NFL players only. This year it will be hosted by P. Diddy and Anthony Anderson.

Super Bowl host cities, past winners and the teams they played for include:

* 1995 - Miami - Reggie Brooks, Redskins

* 1996 -Phoenix - Reggie Brooks, Redskins

* 1997- New Orleans - Jimmy Spencer, Bengals

* 1998 - San Diego - Morris Chestnut, actor

* 1999 - Miami - Ray Mickens, Jets

* 2000 - Atlanta - Terry Jackson, 49ers

* 2001 -Tampa - Jacquez Green, Buccaneers

* 2002-New Orleans - Jacquez Green, Buccaneers

* 2003 - San Diego - Dwight Freeney - Colts

The tournament is played on Madden NFL 2004, which has sold more than 4 million copies. In its 14th year and with over 34 million copies sold, Madden NFL Football once again proves its status as the undisputed leader in authentic NFL football simulation. As the most popular football videogame franchise of all time, Madden NFL Football is currently displayed in the Pro Football Hall of Fame and is the only interactive videogame to receive this honor.

With a primary focus on in-game graphics, incredible depth, visual presentation, and tournament tested gameplay, this season Madden NFL 2004 continues to demonstrate why it's the definitive interactive sports gaming experience. New features include revolutionary Playmaker Control that lets gamers adjust on the fly just as NFL players do, deep Owner Mode options, and improved online play for the PlayStation 2 computer entertainment system.

This year's eight-man tournament players include: Ahman Green (Green Bay Packers), Jevon Kearse (Tennessee Titans), Clinton Portis (Denver Broncos), Julius Peppers (Carolina Panthers), Dante Hall (Kansas City Chiefs), David Carr (Houston Texans), and Dwight Freeney (Indianapolis Colts).