ACCLAIM ENTERTAINMENT, INC. GIVES NEW MEANING TO 'LABOR DAY' WITH $10,000 'TUROK: EVOLUTION' BABY NAMING CONTEST

First Child Born On 9-1-02 and Named 'Turok' For One Year Will Win Savings Bonds Towards College Tuition

GLEN COVE, NY, August 27, 2002 - Is it a boy? Is it a girl? Is it a dinosaur hunter? While the latter is something that has never been said in a delivery room, it could easily become the phrase that pays $10,000 in U.S. savings bonds towards college tuition or other childhood expenses for one lucky family. Giving an entirely new meaning to Labor Day Weekend, Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM) today announced its 'Turok: Evolution' Labor Day contest that will award $10,000 to the first infant born on 9-1-02 and named 'Turok' for one year by their parents. Contest details can be found online at http://www.turok.com/baby.

"Knowing how hard it is for parents to decide on a strong name for their child, we thought of an innovative way to solve this dilemma and help jumpstart their savings for the future," said Tom Bass, Senior Brand Manager at Acclaim. "While names like Michael and Hannah are very popular, they hardly instill fear in the hearts of playground bullies and closet monsters, and we're thrilled to give one lucky child the bold power of the Turok name."

Turok: Evolution Baby Naming Contest

For the first time, "pushing your luck" could mean $10,000! If you're a parent expecting a child with a due date on or around 9-1-02 and are willing to legally name your baby 'Turok' for one year, visit www.turok.com/baby and pre-register for the contest. Out of the list of applicants, if your child is the first one born on Sunday, 9-1-02, then your brand new little dinosaur hunter, 'Turok', will get $10,000 in U.S. Savings Bonds.

Winners must provide official proof of birth with time and date from a hospital within the United States. In addition, winners must also sign a legally binding intent form to name their child's first name "Turok". $10,000 in United States Series EE Savings Bonds will be awarded to the winner upon furnishing a valid birth certificate that clearly indicates the baby's first name as "Turok" to Acclaim Entertainment. Please visit http://www.turok.com/baby for the entire list of official contest rules and regulations.

Developed by Acclaim's world-renowned Austin Studio, Turok: Evolution is a prequel to the blockbuster franchise that has generated more than 6 million units and $250 million in sales worldwide. Featuring an entirely new game engine that was specifically designed for the next-generation gaming systems, Turok: Evolution is an epic adventure of exploration, treachery and war set against a backdrop of lush jungles, mysterious temples and the most realistic and deadly array of dinosaurs ever to be created in a video game. Acclaim is supporting the title with a multi-million dollar marketing campaign, including print, television, in-theater, radio and online advertising, contests and sweepstakes, and innovative retail and consumer product cross-promotions.

Turok: Evolution has been rated "Mature" by the Entertainment Software Rating Board, and will be available on 9-01-02 across all next-generation gaming platforms at suggested retail prices of $49.99. For more information about Turok: Evolution, please visit http://www.turok.com.