London Games Festival Returns

August 24, 2007, 4:25 pm EDT

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The London Games Festival, a week of activity related to game development and music, is returning this October. Now with a "Games Fringe" to encourage exhibitions from everyone.

LONDON GAMES FESTIVAL FRINGE CALL FOR EVENTS

22nd August 2007 – This year’s London Games Festival (LGF) is bigger and better than ever before! With over 40 events taking place all over the capital, the festival is aiming to bring both core gaming fans and a more mainstream audience together between 22nd – 26th October in celebration of the games industry.

In addition to events from large publishers and hardware manufacturers, London Games Festival will include a number of exciting events exploring aspects of interactive entertainment as culture, creative form and new markets. The fringe is designed to recognise that many computer games and most digital play falls beyond the scope of the games industry.

The Fringe will reflect a spectrum of activity: independent game development and distribution, participatory community play, the future of game design, artists’ games, live action role-play, augmented reality games, casual games, interactive storytelling and more. The Fringe will involve performance, exhibitions, master classes and seminars, participatory workshops and, of course, opportunities to play.

The London Games Fringe is open to anyone who wants to get involved. The festival is looking for people who are keen to create their own events under the ‘London Games Festival Fringe’ umbrella and will support these satellite events through online and print promotion, marketing support, partnerships and venue space. These may be seminar events, street games, performances or exhibitions.

London Games Fringe events listed to date include: Play / time Game Lab – a week long ‘game lab’ developing new concepts and ideas, Sense of Play – a game design symposium and Head Trauma – a cinema based ‘Alternate Reality Game’ in association with London Film Festival.

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