Nintendo aims to increase exposure in the urban marketplace.
Gaming Industry Leader Looks to Increase Visibility Among Urban Demographic By Tapping into Vital Marketing's Youth Marketing Experience & Insight
NEW YORK, Nov. 16 /PRNewswire/ -- Nintendo of America Inc. has selected
VITAL MARKETING (http://www.thevitalgroup.com), to be its Urban Agency of Record. In
this capacity, Vital Marketing is tasked with increasing Nintendo's market
share in the $10 billion video game industry, through marketing and branding
efforts aimed at young adult gamers in the urban marketplace. Vital
Marketing's strong track record of raising brand awareness for clients such as
the U.S. Army, NASCAR, Tommy Hilfiger, Boost Mobile and Motorola made them a
natural choice for Nintendo.
"With our proud history as pioneers in the gaming industry, we want
today's consumers to know that not only is Nintendo their preferred brand of
the past but also the future," said Reggie Fils-Aime, Nintendo of America's
executive vice president of sales and marketing. "Vital Marketing's ability
to reach the urban consumers who have become today's trendsetters will be
crucial in positioning Nintendo as a cutting edge brand that has cultural
relevancy among today's urban inspired consumer."
Vital Marketing will create proprietary programs for Nintendo as well as
advise them on existing events and programs to maximize product visibility.
Vital Marketing plans to use the event space as a sounding board to create a
distinct branding experience that will bring the Nintendo brand into the lives
of the urban consumer, for further penetration of the market on a national and
"With our experience and presence in the urban market, we look to bring
Nintendo into the lives of the 17-24 year old gamers. Through culturally
relevant experiential marketing initiatives we will build upon Nintendo's
history as the leader in the video game industry and position them as the
premier video game company," said Joseph Anthony, Founder and CEO of the Vital
In addition to creating experiential marketing programs aimed at the urban
demographic, Vital Marketing will serve Nintendo on several other capacities.
They will help construct the brands urban positioning statements as well as
develop image building programs targeting various influencer groups within the