Leon Kennedy will be making an appearance in Times Square starting December 22nd.
CAPCOM UNVEILS NATIONAL MARKETING CAMPAIGN TO SUPPORT THE RELEASE OF
RESIDENT EVIL®4 FOR THE NINTENDO GAMECUBE™
Programs Raise Anticipation for Most Revolutionary Title to Date in
Popular Resident Evil Series
SUNNYVALE, Calif. * December 17, 2004 * Capcom Entertainment, a leading
worldwide developer and publisher of video games, today announced a
national marketing campaign to support the upcoming release of Resident
Evil* 4 for the Nintendo GameCube™. This latest title from the world
renowned Resident Evil series will be the first Capcom game to make its
appearance at the world famous New York Times Square, where promotional
spots are scheduled to run on the NASDAQ building's jumbo monitor. The
program will reach more than 20 million people during its scheduled run
in the Christmas and New Year's time frame. In conjunction with this,
an extensive television marketing campaign, which begins on December 27
and runs throughout January, will generate more than 170 million
consumer impressions. Both these initiatives will support the overall
marketing plan, which includes online programs, print and online
advertising, as well as promotional and retail partnerships.
Based on the popular Resident Evil series, which has sold more than 24
million units worldwide, Resident Evil 4 sees the return of a familiar
hero on a mission of the highest level. Resident Evil 4 will carry an
"M" rating for mature audiences by the ESRB (Entertainment Software
Rating Board). Capcom plans to release Resident Evil 4 on January 11,
2005 throughout North America.
"A revolutionary title of this caliber deserves an equally significant
marketing campaign," said Todd Thorson, director of marketing, Capcom
USA. "With Capcom's debut in Times Square and the myriad other plans we
have lined up, Resident Evil 4 will receive the most dynamic marketing
campaign we have ever created."
This holiday season, Resident Evil 4 will take center stage at one of
the most recognized and visible spots in the world, Times Square in New
York City. Half minute promotional spots featuring riveting footage
from the game will be played approximately 50 times a day between
December 22 and January 2. The television ad campaign will consist of
:30 and :15 second television spots aimed at the adult markets, ages 18
to 34 years old, and will appear on cable programming in the U.S. and
Canada on networks such as SpikeTV, Comedy Central, ESPN, MTV, and
G4techTV. Further initiatives include a print campaign which features
high profile ads that will run in major video game and men's lifestyle
magazines including Electronic Gaming Monthly, Game Informer, GamePro,
FHM and Rolling Stone just to name a few.
Online efforts include a dedicated Resident Evil 4 website, accessible
via www.residentevil.com (http://www.residentevil.com), which features
game information and downloadable content. Visitors can also find tools
to create their own Resident Evil 4 sites and Capcom will run a contest
to reward the most visited "fan builder" sites with special edition U2
Apple® iPod®s. Other promotional programs include sweepstakes with
several online media and retailers with prizes including the game,
strategy guide and much more. National retail support will encompass
programs such as pre-order and point of sale purchase campaigns at major
retail outlets.
In Resident Evil 4 players are reacquainted with Leon S. Kennedy,
Raccoon City Police Department's idealistic rookie cop from Resident
Evil 2. It has been six years since the destruction of Raccoon City and
in that time, the U.S. government has been able to destroy the nefarious
Umbrella Corporation. Fast forward to 2004 and players rejoin Leon, who
is now a U.S. agent with a top-secret mission. He has been tasked to
look into the abduction of the President's daughter and his
investigation has led him to a mysterious location in Europe. As Leon
encounters unimaginable horrors, he must find out who or what is behind
everything.
Capcom is a leading worldwide developer, publisher and distributor of
interactive entertainment. Founded in 1983, the company has created
world renowned franchises including Resident Evil, Street Fighter, Mega
Man, Breath of Fire, Devil May Cry and the Onimusha series.
Headquartered in Osaka, Japan, the company maintains operations in the
U.S., United Kingdom, Germany, Tokyo and Hong Kong. More information
about Capcom and its products can be found on the company's web site at