For hardcore Metroid fans in Japan, Nintendo has created yet another two-tone system color.

Nintendo Co. Ltd. in Japan is now offering yet another color option for GBA SP owners. This limited edition Samus Aran model is orange and red, with an insignia in the lower-right corner of the inner face. The new color theme is apparently available only as a casing swap through NCL's Club Nintendo service.
We aren't sure of the details at this point, but the new color is being given away in some kind of time trial contest, involving Metroid: Zero Mission. Second prize is a Metroid t-shirt:

Thanks to john tv from the Gaming-Age Forums for the tip!