Two screens means it’s twice as difficult to make a Nintendo DS unit.
High prices on Liquid Crystal Display are nothing new for Nintendo. As handheld products incorporating digital displays increase, so does demand for the flat screens. Nintendo has had trouble acquiring enough screens and a reasonable price for Game Boys in the past, and getting enough for its two-screen handheld will be even harder.
During E3, Satoru Iwata (President of Nintendo NCL) informed Reuters that Nintendo is concerned about not having a steady source of LCD displays. Its largest provider of handheld screens, Sharp, expressed concern over the “challenge” of a dual-screen handheld.
"Of course we have no intention of taking a huge loss in the beginning, but I'm not sure if we can efficiently boost profit from the start like we did with the Game Boy Advance, but this is something I think we can repair with time," Iwata said.
Mr. Iwata reiterated Nintendo’s promise of an “affordable” Nintendo DS launch price and stated that Nintendo will discuss shipment targets on May 27th.