Plus, the official name.

There it is. As you can see, Nintendo seems to be sticking with the name they've already established in pre-E3 hype: Nintendo DS. This logo, seen in Nintendo's E3 2004 booth setup, is the first official information we've seen of the new system since the infamous Nintendo Nitro logo. That name, which was claimed to be an outdated development name by Nintendo representatives, now looks to be just that. Note that the Nintendo DS logo shows two equally sized rectangular screens, laid out one on top of the other.
Here are some other interesting photos we snapped in and around Nintendo's booth:
