SEGA RALLY RACES ONTO THE GAME BOY ADVANCE

FOR IMMEDIATE RELEASE

SAN FRANCISCO - (March 11, 2003) - SEGA® of America, Inc. today announced the release of "SEGA RALLY(tm)" for the Nintendo Game Boy® Advance, marking the first time SEGA's classic Rally Race franchise is available on a handheld video game system.

"SEGA RALLY" puts gamers in the driver seat of fully-licensed cars from the sport's top manufacturers including Subaru, Ford, Toyota, Lancia, Peugeot, and Mitsubishi. Gamers will race around the globe on all-new courses to win the Championship Cup, enduring grueling conditions that range from muddy jungles to dune-filled desserts. On their quest for the title, racers will earn points to purchase multiple mini-games, new courses, secret cars, and a "SEGA RALLY" history and art gallery. "SEGA RALLY" also features an all-new 4 Player mode that lets gamers go head-to-head-to-head-to-head for the first time outside of the arcade.

"It's not easy to pack all of the white-knuckled, dune-jumping, tire-squealing action of 'SEGA RALLY' into the palm of your hand, but we managed to do just that," said Mike Fischer, vice president of marketing, SEGA of America, Inc. "Most people have never had an opportunity to race across the Sahara against four of their closest friends...until now, thanks to 'SEGA RALLY's' addictive 4-player mode for the Game Boy Advance."

"SEGA RALLY" is rated "E" for Everyone and is available at retailers nationwide for an MSRP of $29.99.