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Acclaim Re-Signs Dave Mirra!

by Max Lake - April 25, 2002, 10:41 am PDT
Source: Acclaim

Acclaim renews its licensing sponsorship with BMX Superstar Dave Mirra in an exclusive 5 year agreement!

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Acclaim’s Dave Mirra BMX titles have proven themselves to be a real success for the company, and it looks like the series won’t be slowing down any time soon. Acclaim has just announced it has renewed Dave Mirra’s licensing sponsorship with an exclusive five-year agreement. Expect plenty more Mirra games on all next-generation consoles for some time to come!

Here’s the full release:

Acclaim Entertainment, Inc. Re-signs Dave Mirra for Exclusive Five-year Strategic Licensing Sponsorship

GLEN COVE, N.Y.--(ENTERTAINMENT WIRE)--April 25, 2002--Acclaim Entertainment (NASDAQ.SC: AKLM)

Company to Expand Upon Successful Relationship with World-Renowned BMX

Rider, Including Release of `Dave Mirra Freestyle BMX 3' Across All Next-Generation Systems

Strengthening its highly successful relationship with the most decorated athlete in the history of BMX, Acclaim Entertainment, Inc. (NASDAQ.SC: AKLM), today announced that it has re-signed Dave ``Miracle Boy'' Mirra to an exclusive five-year strategic licensing sponsorship agreement.

Under the agreement, Mirra will continue to serve as the spokesperson for the Company's flagship action sports brand, Dave Mirra Freestyle BMX, which has sold more than three million units worldwide across all gaming platforms. Mirra will play an integral role in the development of Acclaim's future BMX video games, including working in concert with the Company's development teams to ensure authenticity and realism; participating in motion capture and voice recording sessions for inclusion in the games, as well making several public appearances each year. Furthermore, he will wear the Acclaim logo on his bike and helmet at all BMX competitions.

``Dave Mirra is the best BMX athlete in the world today and we are very pleased about continuing our association with him,'' said Evan Stein, Vice President of Brand. ``Our Dave Mirra portfolio of action sports titles are the most highly regarded in the category, and we continue to set new benchmarks each year with innovative design and captivating gameplay. We know that with Dave on our team, Acclaim will take the genre to an entirely new level.''

``Acclaim makes the best BMX games, which capture the thrill of the sport and deliver authentic action for gamers of all ages,'' added Dave Mirra. ``I'm excited to be working with the Company again and can't wait to see how people react to Dave Mirra Freestyle BMX 3.''

Currently in development with Z-Axis, the award-winning creative team behind Acclaim's Dave Mirra brand, Dave Mirra Freestyle BMX 3 will feature 10-time world champion and 13-time X Games champion, Dave Mirra, and 16 of the best street, vert, dirt and flatland riders in the world. Dave Mirra Freestyle BMX 3 will offer many exciting new features, including all-new motion captured rider moves, more than 1,700 tricks and 10 highly expansive and immersive environments. The game will provide a revolutionary Create-A-Rider system, allowing players to create their own rider to utilize throughout the game. In addition, Dave Mirra Freestyle BMX 3 will include a dynamic in-game soundtrack, featuring some of today's top recording artists.

About Dave Mirra

Known as the ``Miracle Boy,'' Dave Mirra is recognized as the most decorated athlete in the history of BMX. Mirra has earned a combined total of 13 X Games medals in street and vert competition - 10 Gold and 3 Silver. Born in Syracuse, New York, Mirra has ruled BMX stunt riding for the past decade. Currently residing in Greenville, North Carolina, he is respected among his peers as the leading influencer of progressive BMX.

About Acclaim Entertainment

Based in Glen Cove, N.Y., Acclaim Entertainment, Inc., is a leading worldwide developer, publisher and mass marketer of software for use with interactive entertainment game consoles including those manufactured by Nintendo, Sony Computer Entertainment and Microsoft Corporation as well as personal computer hardware systems. Acclaim owns and operates six studios located in the United States and the United Kingdom which includes a motion capture and recording studio in the U.S., and publishes and distributes its software through its subsidiaries in North America, the United Kingdom, Germany, France and Spain. The Company uses regional distributors worldwide. Acclaim also distributes entertainment software for other publishers worldwide, publishes software gaming strategy guides and issues ``special edition'' comic magazines from time to time to support its time valued brands, Turok and Shadow Man. Acclaim's corporate headquarters are in Glen Cove, New York and Acclaim's common stock is publicly traded on NASDAQ.SC under the symbol AKLM. For more information please visit our website at www.acclaim.com.

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