ACTIVISION ACQUIRES PUBLISHING RIGHTS TO BLOODY ROARÔ: PRIMAL FURY FOR THE NINTENDO GAMECUBE

Popular Fighting Series Makes Its Debut On A New Videogame System

Santa Monica, CA - December 12, 2001 - Activision, Inc. (Nasdaq: ATVI) announced today it has acquired the worldwide publishing and distribution rights, with the exception of Japan, for Hudson Soft Co., Ltd.'s Bloody Roar: Primal Fury on the Nintendo GameCube. This announcement expands Activision's slate of 17 Nintendo GameCube titles for the new platform, which are currently in various stages of planning and development.

Bloody Roar: Primal Fury will be among the first wave of fighting games for the Nintendo GameCube. The game takes the intense 3D fighting action of the well-known franchise to new heights with new characters, new arenas and new special attack moves that are exclusive to the this version. Bloody Roar: Primal Fury is rated "T" ("Teen" - content suitable for persons ages 13 and older) by the ESRB and is expected to ship in spring 2002.

"As one of 16 characters, each with their own human and hyper-beast forms, Bloody Roar: Primal Fury for the Nintendo GameCube lets gamers engage in fast and furious battles," said Larry Goldberg, executive vice president, Activision Worldwide Studios. "By combining exclusive features with the platform's graphical and technological advancements, this version will be the most spectacular and challenging yet."

Bloody Roar: Primal Fury for Nintendo GameCube takes full advantage of the hardware's next-generation graphics capabilities with incredibly fast and fluid fighting action and animations, incredible attack moves, special effects and dynamic lighting. Players can choose from 16 characters, each with its own, unique hyper-beast life form, and special attack moves to run the gamut of seven gameplay modes, including five single player modes and two two-player head-to-head modes, as they battle opponents in nine multi-level interactive arenas that feature destructible walls and floors.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $620 million for the fiscal year ended March 31, 2001.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.