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Nintendo Gamecube selling at rate of 27 per minute

by Desmond Gaban - December 3, 2001, 7:47 pm EST
Source: Nintendo of America

According to Nintendo of America, the Gamecube is selling at an extremely high rate.

KA-CHING! NINTENDO GAMECUBE Selling Nonstop At Rate of 27 Per Minute

Retailers Report 600,000 Sold in First Two Weeks

REDMOND, Wash.--Dec. 3, 2001--Nintendo of America reported today

that, based on direct communications with its retailers, its new

NINTENDO GAMECUBE(TM) home video game console has reached sales of

nearly 600,000 units in America in 15 days, or an average of 27 per

minute -- nonstop -- since its November 18th introduction.


"Both in terms of total units sold to date and even more so in the

comparative number of units we're selling per day, NINTENDO GAMECUBE's

advantages in game quality and affordability are being amply

demonstrated in stores across America," says Peter Main, executive

vice president sales and marketing, Nintendo of America. "In short,

although launching at retail three days following the Microsoft X-box,

it seems apparent that we have sold through to consumers more game

consoles than they have even been able to deliver to retail outlets."


Because Microsoft has declined to estimate its actual consumer

sales numbers, no fully accurate picture of comparative market

activity is yet available. That data won't be available until The NPD

Group releases its full projected sales report for the month of

November in the next few weeks. For example, NPD's sample does not

reflect system sales at Wal-Mart, the nation's largest retailer, and

also the largest retail outlet for NINTENDO GAMECUBE.


The current available TRSTS retail data is just a snapshot. Only

when NPD can project sales from all retailers -- even those outside

their store sample -- can they reach an accurate picture of what's

really happening in the market.


A dedicated game play system, NINTENDO GAMECUBE delivers new forms

of interactive fun for players and offers the easiest development

environment for game creators. The system's embedded memory,

proprietary optical disc and innovative controller were designed to

optimize the game play experience. Nintendo GameCube is available in

two colors: Jet (black) and Indigo (violet) for a suggested retail

price of $199.95.


As the worldwide leader and innovator in the creation of

interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan,

manufactures and markets hardware and software for its popular home

video game systems. The systems include Game Boy, Nintendo(R) 64, Game

Boy Advance and NINTENDO GAMECUBE(TM). Since the release of its first

home video game system in 1985, Nintendo has sold more than 1.4

billion video games worldwide, creating enduring industry icons such

as Mario(TM) and Donkey Kong(R) and launching such franchises as

Zelda(TM) and Pokemon(R). As a wholly owned subsidiary, Nintendo of

America Inc., based in Redmond, Wash., serves as headquarters for

Nintendo's operations in the Western Hemisphere.


For more information on Nintendo products, visit the company's Web

site, www.nintendo.com or www.nintendogamecube.com.

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