Nintendo hardware designer Kenichiro Ashida talks about the Gamecube's design and the decision to go with the purple color in an article posted by Core Magazine.
Nintendo hardware designer Kenichiro Ashida talks about the Gamecube's design and the decision to go with the purple color in an article posted by Core Magazine.
Ashida talks about Nintendo's only guideline being that the console had to be low-cost and that they eventually settled on the idea of a small cube. They also decided to go with purple after studying European/US color preferences.
You can access the story from the link provided.
