Nintendo Ups the Marketing Ante 25%
by Ed Shih - 4:17 am EDT
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Source: Business Wire/Newstream
Nintendo of America announced today that they will spend $140 million in marketing for the Holiday 2002 season; 25% more than the previous year.
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Nintendo of America is gearing up for a competitive Holiday 2002 by upping its marketing budget by 25% to $140 million. You should expect to see plenty of GameCube ads this fall, even more than during last year's console launch.
Much of this budget will go towards... Read more...