The #1 slot wasn't going to be a contest if you knew the release schedule.
Although there was a pigskin in the room in the July schedule, Nintendo software dominated July once again for the NPD Group's US sales survey.
All data is for the period of July 7 to August 3, and is based on revenue unless noted.
In hardware, the Switch was the top selling platform of July again, despite all platforms being down year over year. July system sales may have been suppressed due to the announcement of the Switch Lite and the enhancement to the battery both announced during the period.
Software was largely a Nintendo event in July, however. Although the early (August 2) launch of Madden NFL 20 for the PlayStation 4 and Xbox One meant it was the number one game in July, six Switch exclusives were in the top 10. Fire Emblem: Three Houses led the charge at #2, with the largest launch for a Fire Emblem game in the franchise's 16 year (US) history. In terms of total (dollar) sales it trails only 2013's Fire Emblem Awakening, despite reports of constant sellouts in the period and no digital sales reported. Super Mario Maker 2 followed up its June win with a third place finish, while Marvel Ultimate Alliance 3 finished in fourth. The other Nintendo exclusives in the top 20 were Smash Ultimate in 7th, Mario Kart 8 Deluxe in 9th, The Legend of Zelda: Breath of the Wild in 10th, and New Super Mario Bros U in 18th. Multiplatforms on Switch included Minecraft in 5th, Mortal Kombat 11 in 8th, Crash Team Racing: Nitro Fueled in 14th, and NBA 2k19 in 19th.
Nintendo is the publisher of record for both the Switch and 3DS top 10s in their entirety, though the other July debut (Dragon Quest Builders 2) missed both the top 20 overall and the top 10 on Switch.
- Fire Emblem: Three Houses
- Super Mario Maker 2
- Marvel Ultimate Alliance 3
- Super Smash Bros Ultimate
- Mario Kart 8 Deluxe
- The Legend of Zelda: Breath of the Wild
- New Super Mario Bros U Deluxe
- Super Mario Party
- Pokémon Let's Go Eevee
- Super Mario Odyssey
- Pokémon Ultra Sun
- Pokémon Ultra Moon
- Super Mario Maker
- The Legend of Zelda: Majora's Mask 3D
- Detective Pikachu
- Super Mario 3D Land
- Super Smash Bros
- Luigi's Mansion
- Mario Kart 7
- The Legend of Zelda: Ocarina of Time 3D