And Nintendo sees maybe 15% of that benefit.
A mobile intelligence group has confirmed that within a week, Niantic's Pokémon Go is the most adopted mobile game in US history.
SurveyMonkey Intelligence released the report estimating that the game is on track to surpass the likes of Snapchat in terms of mobile US userbase, and has already passed Twitter's daily active users. It has also beaten popular games such as Clash of Clans and Candy Crush Saga, while tracking to use more of Google's map data than Google Maps itself.
Having conquered the United States, Niantic is turning its attention to Europe with the application releasing on the German Google Play store overnight. Other European nations are expected to follow in the next few days.
Image courtesy @VinceMcMahon