uDraw was quite a success story for THQ when it was released last year. The new accessory has become so popular since its release that THQ plans on releasing a new game for the device every 60 to 90 days, starting with SpongeBob SquigglePants this month.

When speaking to MCV last month, THQ CEO Brian Farrell noted that:

"We couldn’t be more pleased with uDraw. We originally tried to get 1m units out in our fiscal year and we now think we can do 1.7m units. The strategy is to re-promote the hardware along with new software every 60 to 90 days. We have just announced this new SpongeBob SquigglePants product. You will see us back re-promoting the device just before Easter across Europe and the US."

The uDraw tablet entered the UK's Chart-Track Top Ten last week, indicating the popularity of the accessory in Europe.