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3DS

Sony Wishes to Work with Nintendo to Promote 3D

by Neal Ronaghan - July 1, 2010, 7:05 am PDT
Total comments: 60 Source: http://uk.ps3.ign.com/articles/110/1103136p1.html, (IGN)

Nintendo should have a "broader perspective" rather than bashing 3D glasses, says top Sony executive.

In an interview with IGN, Sony's president of Worldwide Studios Shuhei Yoshida has expressed discontent with Nintendo's dismissal of the use of 3D glasses to experience 3D gaming.

At Nintendo's E3 press conference, it was repeatedly stressed that one of the strengths of the Nintendo 3DS was how it would let users experience 3D gaming without the needs for cumbersome and expensive 3D glasses.

Yoshida responded that Nintendo's message regarding 3D gaming is the same as theirs, but that they "don't have to bash some small part of what the other company is doing."  Yoshida also admitted that he had yet to get hands-on time with Nintendo's new device, but that the latest 3D glasses "are light and you kind of forget you're wearing them after awhile."

He also went so far as to say that Sony would like to work together with Nintendo to promote 3D gaming, reasoning that such cooperation would aid in advancing the industry as a whole.

Talkback

Aw, widdle Sony man is butt-hurt. He should make a better product.

3DS looks so much better than 3D TV or theater projection. It's not just the glasses, but that is a significant part of it.

TJ SpykeJuly 01, 2010

Sounds to me like he is saying "Please help us promote the PlayStation 3 Nintendo".

BlackNMild2k1July 01, 2010

http://i49.tinypic.com/2vttaoo.jpg

ejamerJuly 01, 2010

"don't have to bash some small part of what the other company is doing."

Is this for real?  Has he seen ANY of Sony's gaming marketing or PR statements over the past 5 years?

Also, requiring users to have 3D glasses is expensive, annoying, and inconvenient.  Stating the obvious this way is hardly bashing anyone...

AVJuly 01, 2010


The Scorpion and the Frog

One day, a scorpion looked around at the mountain where he lived and decided that he wanted a change. So he set out on a journey through the forests and hills. He climbed over rocks and under vines and kept going until he reached a river.The river was wide and swift, and the scorpion stopped to reconsider the situation. He couldn't see any way across. So he ran upriver and then checked downriver, all the while thinking that he might have to turn back.
Suddenly, he saw a frog sitting in the rushes by the bank of the stream on the other side of the river. He decided to ask the frog for help getting across the stream.
"Hellooo Mr. Frog!" called the scorpion across the water, "Would you be so kind as to give me a ride on your back across the river?"
"Well now, Mr. Scorpion! How do I know that if I try to help you, you wont try to kill me?" asked the frog hesitantly.
"Because," the scorpion replied, "If I try to kill you, then I would die too, for you see I cannot swim!"
Now this seemed to make sense to the frog. But he asked. "What about when I get close to the bank? You could still try to kill me and get back to the shore!"
"This is true," agreed the scorpion, "But then I wouldn't be able to get to the other side of the river!"
"Alright then...how do I know you wont just wait till we get to the other side and THEN kill me?" said the frog.
"Ahh...," crooned the scorpion, "Because you see, once you've taken me to the other side of this river, I will be so grateful for your help, that it would hardly be fair to reward you with death, now would it?!"
So the frog agreed to take the scorpion across the river. He swam over to the bank and settled himself near the mud to pick up his passenger. The scorpion crawled onto the frog's back, his sharp claws prickling into the frog's soft hide, and the frog slid into the river. The muddy water swirled around them, but the frog stayed near the surface so the scorpion would not drown. He kicked strongly through the first half of the stream, his flippers paddling wildly against the current.
Halfway across the river, the frog suddenly felt a sharp sting in his back and, out of the corner of his eye, saw the scorpion remove his stinger from the frog's back. A deadening numbness began to creep into his limbs.
"You fool!" croaked the frog, "Now we shall both die! Why on earth did you do that?"
The scorpion shrugged, and did a little jig on the drownings frog's back.
"I could not help myself. It is my nature."
Then they both sank into the muddy waters of the swiftly flowing river.

BlackNMild2k1July 01, 2010

So whats the moral of the story?

SarailJuly 01, 2010

A deceptive appearance should be enough to warn you to stay away... no matter what?

Sony = the scorpion?

I suppose.

Chad SexingtonJuly 01, 2010

In other words, he's just mad he didn't think of it first.

Gotcha.

ThePermJuly 01, 2010

or Nintendo, because they were the backstabbers of Sony, but you couldn't blame Nintendo because Sony was going to have a terrible licensing deal that would hurt their business. Sony is a music company that tries to be a media/hardware company, Nintendo is a gaming company and doesn't really try to be anything else.

Now as a frog you could be a scorpion ferry, or you could just be a frog, but it could be the end of you if you if you try to be anything else.

broodwarsJuly 01, 2010

Considering the whole Kevin Butler ad campaign is predicated on mocking aspects of Sony's competitors, this whining from Sony is just...bizarre.  Frankly, I hope (though, sadly, I know it won't) 3D crashes and burns for both companies, but Sony is obviously just pissed that Nintendo may have actually found a practical application of the technology.

RizeDavid Trammell, Staff AlumnusJuly 01, 2010

Quote from: Jonnyboy117

Aw, widdle Sony man is butt-hurt. He should make a better product.

3DS looks so much better than 3D TV or theater projection. It's not just the glasses, but that is a significant part of it.

It really looks that much better than 3D TV or theaters?  But how much experience do you have with 3D TVs and Movies?  Perhaps adjust the sitting location helps (not easy to do in a theater, but much more feasible for home entertainment).  I've never seen modern 3D, just red/blue glasses.  I've got some Sly Cooper 3 glasses from E3 2005 that I use to watch various Youtube videos in anticipation of the DS.  Even this old tech works surprisingly well if you have good material and it's being displayed at an appropriate size.

BlackNMild2k1July 01, 2010

Quote from: broodwars

Considering the whole Kevin Butler ad campaign is predicated on mocking aspects of Sony's competitors, this whining from Sony is just...bizarre, but Sony is obviously just pissed that Nintendo may have actually found a practical application of the technology.

Sony
http://i44.tinypic.com/71h56b.jpg

Nintendo
http://i44.tinypic.com/4hz195.jpg

Retro DeckadesJuly 01, 2010

This just reeks of the fact that Sony is in a tight spot with their 3-D solution, and they know it. If there is one barrier to a perfect 3-D experience, it's wearing those glasses. As someone who has no interest in 3-D so as long as those are around, Nintendo is appealing directly to me. I know there are millions of others out there just like me -- far more than there are who could actually afford expensive 3-D glasses and televisions.

I wouldn't worry too much about Sony, though. I am sure they will do alright with their 3-D solution as soon as they get porn companies on board.

TansunnJuly 01, 2010


"...the latest 3D glasses "are light and you kind of forget you're wearing them after awhile.""


I don't give a crap.  When you already wear glasses, having to wear other glasses at the same time is awkward and uncomfortable.

UncleBobRichard Cook, Guest ContributorJuly 01, 2010

Quote from: Mr.

The Scorpion and the Frog

To be fair, Nintendo was the one who tried to screw Sony all those years ago...

BlackNMild2k1July 01, 2010

Quote from: UncleBob

Quote from: Mr.

The Scorpion and the Frog

To be fair, Nintendo was the one who tried to screw Sony all those years ago...

How so, because that's not how the story goes in the version I heard.

TurdFurgyJuly 01, 2010

keep the past where it belongs

Myxtika1 AznJuly 01, 2010

Really? I thought that Nintendo was just trying to get out of getting screwed by Sony in the first place.

UncleBobRichard Cook, Guest ContributorJuly 01, 2010

Here's what I vaguely remember.
Nintendo worked out a deal with Sony where they supplied some of the audio parts for the SNES in exchange, Sony got first dibs on working with Nintendo to build an SNES CD-Add on.

Nintendo didn't like the deal they had inked with Sony (I believe Sony got "too much" of the profits from SNES-CD titles), so they went behind Sony's back and started working on a deal with Philips.  Sony found out and Nintendo had to back out of the Philips deal (later became the CD-i with full license to Nintendo characters, thus the now infamous Zelda CD-i titles).  So, Nintendo reluctantly started working with Sony.  Besides not liking the deal, SEGA released the CD add on for the Genesis and it was bombing so bad that Nintendo desperately wanted out of this deal with Sony.  They had one way out - they had to convince Sony that their system would do better on the market as a stand-alone product.  Obviously, we all know how that worked out.

I might have a few of the details wrong, but that's what I remember.

BlackNMild2k1July 02, 2010

I think you have most of the details wrong.

From what I remember Nintendo inked a deal with Sony to work on the SNES CD but Nintendo then found some funky wording in the contract that states Sony retains all rights to anything released on the CD format including Nintendo IP's

That's when Nintendo when behind Sony's back to Phillips and Sony didn't find out till that CES when Nintendo announced the partnership. Nintendo then decided to back out of the Phillips deal too and Sony took it's hard work and released it as the Playstation, since that is the one thing they retained from the deal besides the controller design (minus the d-pad) and launched it in direct competition with Nintendo.

Sony tried to play Nintendo so Nintendo tried to play Sony back. Sony got the first couple of laughs, but what goes around comes around.

and now...... (wait for it)

Iwata: (Laughs)

PodingsJuly 02, 2010

This reminds me of something happening 3½ years ago, when Microsoft tried to play hurt that Nintendo wouldn't back the Wii60 initiative.

UncleBobRichard Cook, Guest ContributorJuly 02, 2010

Quote from: BlackNMild2k1

I think you have most of the details wrong.

From what I remember Nintendo inked a deal with Sony to work on the SNES CD but Nintendo then found some funky wording in the contract that states Sony retains all rights to anything released on the CD format including Nintendo IP's

That's when Nintendo when behind Sony's back to Phillips and Sony didn't find out till that CES when Nintendo announced the partnership. Nintendo then decided to back out of the Phillips deal too and Sony took it's hard work and released it as the Playstation, since that is the one thing they retained from the deal besides the controller design (minus the d-pad) and launched it in direct competition with Nintendo.

Sony tried to play Nintendo so Nintendo tried to play Sony back. Sony got the first couple of laughs, but what goes around comes around.

and now...... (wait for it)

Iwata: (Laughs)

That's mostly what I said... isn't it?

BlackNMild2k1July 02, 2010

sorta, but not really. the difference was in the details ;)

Mop it upJuly 03, 2010

The hypocrisy here is absolutely delicious. Can I please have some more?

As far as who screwed who, here's what Wikipedia has to say:

http://en.wikipedia.org/wiki/PlayStation#Origins

KDR_11kJuly 03, 2010

Let's stop talking about that ooooooold past and instead point and laugh at Sony for having their big expensive 3D initiative undermined by a cheap handheld system.

GoldenPhoenixJuly 04, 2010

Wow. This is just sad on Sony's part.

PeachylalaJuly 04, 2010

I wonder if Kevin Butler has ever played Wii Sports Boxing, at all. Though to be honest he is just an actor and is just doing what he's told to do. He must be secretly dying inside doing that.

UncleBobRichard Cook, Guest ContributorJuly 04, 2010

So, basically, to sum it all up, Nintendo had made a deal with Sony, decided the deal was bad for them (and, from the sounds of it, it was), so they went behind Sony's back and made a deal with Philips.

So yeah, Nintendo screwed Sony. ;)

ThePermJuly 04, 2010

Yeah, while Sega and Nintendo were Rivals, Sony and Nintendo are enemies. Nintendo if possible would use a finishing move.

Guitar SmasherJuly 04, 2010

Quote from: UncleBob

So, basically, to sum it all up, Nintendo had made a deal with Sony, decided the deal was bad for them (and, from the sounds of it, it was), so they went behind Sony's back and made a deal with Philips.

So yeah, Nintendo screwed Sony. ;)

Fair competitive business.  Sony was allegedly trying to secretly gain control of Nintendo's IPs (I'm positive Nintendo wouldn't have signed an agreement, if they were aware of this), so they secretly recruit Phillips to avoid doing business with Sony.  They both screwed each other, and they both have enjoyed great success at various points after.

Oh, and on topic, you just know Sony sees trouble ahead when they're extending an olive branch to their largest competitor.

Mop it upJuly 04, 2010

Nintendo should poke fun at the Move, calling it an ice cream wand or something to that effect, and see if Sony thinks they should instead help them promote motion control together.

BlackNMild2k1July 04, 2010

http://i41.tinypic.com/334sx2v.jpg

Ian SaneJuly 05, 2010

The ultimate stupidity in all this is that 3D isn't the hook, it's a glasses-free 3D that's the hook.  That's the whole reason Nintendo went this in the first place.  The lack of glasses is the ace in the hole.  It is the licence to print money.

So Sony and Nintendo promoting 3D together is like an automobile company and a horse breeder promoting transportation together.  These aren't co-existing products, this is the new technology kicking the old to the curb.  Making Sony's 3D look ridiculous and out-of-date is Nintendo's whole plan.  It makes the 3DS look all the better.  Sony doesn't just look pathetic by reaching out like this, they look like utter idiots.

And ignoring the cost and ignoring how uncomfortable it is to wear glasses over glasses (which I would have to do) requiring glasses for 3DTV sucks because it's a restriction that current TVs don't have.  I can invite however many people I can fit into my living room to my house to watch TV.  With Sony's 3DTV I need to have a pair of glasses for each person which isn't feasible.  There was never a restriction to TV watching like that before.  It would be like handing out headphones for each person to listen.  Even if the headphones were free no one would want to do that because it's restrictive.  That's why we have speakers.

GoldenPhoenixJuly 06, 2010

Nintendo's technology is what I see being the mainstream for 3D TVs in the near future. I foresee another HD-DVD (3D Glasses TV) vs Blu Ray(Ironically Nintendo's 3D display in this case) with the same outcome.

PeachylalaJuly 06, 2010

Sony: Say Nintendo, wanna forget about is taking your third party support for two years and ripping off your control schemes to help us with 3-D? Water under a bridge, right?

GoldenPhoenixJuly 06, 2010

Seriously whoever thought of this PR stint probably should be fed to ravenous goombas. It would be like Nintendo telling Sony back in the N64 days "Carts rock for games too, how about you help us push carts along with CDs together!"

PeachylalaJuly 06, 2010

Quote from: GoldenPhoenix

Seriously whoever thought of this PR stint probably should be fed to ravenous goombas. It would be like Nintendo telling Sony back in the N64 days "Carts rock for games too, how about you help us push carts along with CDs together!"

Yamauchi wouldn't allow that to happen, and we all know it.

ThePermJuly 07, 2010

well Sony most likely pushed 3d because they knew about 3ds back in march like everyone else, only problem was the shouldn't have because it made them look like dinosaurs. MGM is one of Sony's quasi Subsidiaries(the pay the bills), if they can't afford to make a James Bond movie...there are problems

http://www.imdb.com/news/ni3181017/

BlackNMild2k1July 07, 2010

Sony started pushing 3D long before 3DS was ever publicly known about. They've been talking about 3D coming to PS3 since sometime last year or the year before that.

Sony feels the pressure now because Nintendo's solution makes theirs seem expensive, complicated and unnecessary.

Why do I want to invest in a $3000 set up + Bluray player and individual glasses to watch 3D movies, when Nintendo makes it perfectly clear that there is a way to do it without the glasses and for a whole lot cheaper? Sony is now stuck fighting an uphill battle pushing 3DHDTV's into as many homes as possible.

I honestly think that PSP2 was gonna get mentioned somewhere at E3 before Sony heard about 3DS, but now it needs to be retrofitted to be 3D and connect to the PS3 as a much cheaper 3D screen(wireless streaming from your PS3 to your PSP2) yet more functional handheld than the 3DS.

Are you saying we could use our PSP2's for 3D glasses on PS3 games? Now that's an add-on

BlackNMild2k1July 07, 2010

Quote from: Bit.Trip.Rowsdower

Are you saying we could use our PSP2's for 3D glasses on PS3 games? Now that's an add-on

I'm saying it would be a smart move for Sony to position the PSP2 as a cheaper glasses-less alternative to an expensive 3DHDTV, a more capable and sexier handheld than the 3DS and another do-it-all device to combat the iProduct

StogiJuly 07, 2010

That has the same chance of happening as Perm getting laid. Slim to nill.

KDR_11kJuly 07, 2010

Sony has two choices: Make a 3D PSP with focus on cheap 3D movie playback (UMD had a surprising amount of movie support) and kill their own 3D TV initiative or don't make a 3D PSP and have Nintendo kill their 3D TV initiative, leaving Sony with no real way to sell 3D movies (which the movie studio part needs badly).

ThePermJuly 08, 2010

Quote from: The

That has the same chance of happening as Perm getting laid. Slim to nill.

PM me about my latest encounter

TJ SpykeJuly 08, 2010

Quote from: KDR_11k

UMD had a surprising amount of movie support

Until movie studios realized that UMD movies sold like crap and stopped releasing them, the only studio still releasing them is Sony itself.

vuduJuly 08, 2010

To be fair, KDR used the past tense.

TJ SpykeJuly 08, 2010

But I think movie studios will keep that in mind if/when Sony releases a new handheld and tries to get them to release movies/TV shows on it.

BlackNMild2k1July 08, 2010

How do you think they feel now that Nintendo is doing it?

TJ SpykeJuly 08, 2010

I think it sounded like Nintendo was considering doing it by digital download (if they do it, they said they are not planning to do it yet), this basically eliminates any expenses for studios.

BlackNMild2k1July 08, 2010

DD and streaming is fine by me, but there better be a significant amount of onboard storage(& RAM*) if that's the case, and I'm talking about minimum of 8GB expandable by the SDHC port.


*hoping for minimum of 256MB of Ram, really hoping for 512MB as that would pretty much make this machine have no short-comings

ThePermJuly 08, 2010

thats asking for much considering ram prices, I expect no more than 256MB..and that is a high ball number

for storage thats well in reason. You'll probably be able to put a 32gb SD card in just like the Wii since that update.

Also note, with a smaller screen and resolution the need for huge textures diminishes, so memory isn't eaten up by huge texture files.

KDR_11kJuly 08, 2010

Quote from: TJ

But I think movie studios will keep that in mind if/when Sony releases a new handheld and tries to get them to release movies/TV shows on it.

On the other hand, "hey, we can sell 3D movies to the masses this way!"

BlackNMild2k1July 09, 2010

Quote from: ThePerm

thats asking for much considering ram prices, I expect no more than 256MB..and that is a high ball number

for storage thats well in reason. You'll probably be able to put a 32gb SD card in just like the Wii since that update.

Also note, with a smaller screen and resolution the need for huge textures diminishes, so memory isn't eaten up by huge texture files.

Actually RAM is dirt cheap.

If I can get 8GB's of DDR3 for under $140 and the current iPhones(Not iP4) cost no more than $99 to make and has 256MB, I'm sure Nintendo can strike a deal on a bulk order to get 512MB of reasonably fast RAM in every 3DS for no more than a few dollars a unit. When it comes to video playback, streaming, photo editing and gameplay it will all come in very handy. Not to mention internet, Apps, voice/video chat and whatever else Nintendo happens to allow the system to do.

ControlerFleXJuly 09, 2010

Hmmm,

Ya see this guy(Shuhei Yoshida) has a disconnect from this guy(Kazou Hirai, the Sony Computer Entertainment Inc. Chairman)

He is talking about the Sony PlayStation's division competition when he deals with a much broader aspect as the head of all things Sony.

Just like Ian Sane said, Yoshida-san sounds like a fool for even trying to talk up what Nintendo should/shouldn't be saying about the 3D that HE's invested in. He needs to worry about making SONY 3DTV's practical before AVOL creates a half price version thats available at WalMart.

The Stero-whatchacallit 3D is not comparable to this Para-sumthin 3D, just market them as two different sides of the spectrum.

Kytim89July 11, 2010

Could Nintendo use their 3D technology to broker a deal with Sony and get something from Sony in return(blue-ray for wii 2?)? Either money or some kind of technology from Sony? Also, did Nintendo create the 3DS technology on their own? If so, if they are interested in developing 3D capabilities for their next home console, shouldn't they sell their patent to televison companies and allow the 3D TVs to work like the 3DS works? Basically let the market cultivate the 3D TV screen for Nintendo and when the time is right and the product is cheap enough, Nintendo could release the wii 2.

TJ SpykeJuly 11, 2010

Nintendo doesn't need Sony's permission to use Blu-ray Disc. Anybody who wants to license the technology from the Blu-ray Disc Association can. It won't happen though because Nintendo doesn't like paying licensing fees, and because that would be helping Sony (who profit from the success of the format and every BD sold, which includes games on BD).

Guitar SmasherJuly 11, 2010

And the tech used in the 3DS' screen doesn't work for large screens.

Glasses-free 3D is possible in TVs, but you run into the problems of making it so that multiple people can watch it simultaneously from different angles. Since the handheld nature of the 3DS involves only one person looking at it from a relatively fixed angle, that's not an issue.

KDR_11kJuly 11, 2010

Quote from: TJ

Nintendo doesn't need Sony's permission to use Blu-ray Disc. Anybody who wants to license the technology from the Blu-Ray Disc Association can. It won't happen though because Nintendo doesn't like paying licensing fees, and because that would be helping Sony (who profit from the success of the format and every BD sold, which includes games on BD).

And because it would be a waste of money (not just on the player but more importantly on the games) since Nintendo doesn't use nearly as much space as a BRD offers.

ThePermJuly 12, 2010

if you combined some sort of fresnel lens technology with the autoglyph technology of 3ds, you might be able to make it so that everyone can view it without glasses.

http://forums.ubi.com/eve/forums/a/tpc/f/23110283/m/6541015234/p/1

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