Despite their beliefs in a strong offline offering, Iwata believes more can be done online.
In a recent E3 Q&A session with analysts, Nintendo President Satoru Iwata expressed his discontent with Nintendo’s online efforts.

Iwata was quite candid in expressing a need for improvement. “I have heard commentary that people feel that Nintendo’s online functionality is behind the others or is lacking in some ways. And I can say that we are not currently satisfied with the online efforts that we have made so far, and we are working at ways to improve those.”
Regardless of the dissatisfaction with their online offerings, Iwata expressed that a strong offline experience is vital to the company. “On the other hand, I do not think that online functionality is something that we should be devoting resources to for every single product. Instead, I think that Nintendo’s ability to create an offline experience that feels incredibly unique and compelling is a particular strength that we have.”
Iwata then explained that Nintendo will evaluate their online services based on the product. “Going forward, what we will continue to do is to evaluate the individual products and experience that we’re creating on a product-by-product basis, and make a decision as to whether or not it’s more important to devote resources to making that offline experience more fun and compelling for products where that is going to be the most important element of the game play; and then for products where it is going to be more important, to add online functionality and make that online functionality robust and compelling. We will continue to focus our efforts there when it’s appropriate, but it’s going to be a product-by-product decision.”