The publisher is looking to exploit the strengths of each platform instead of porting everything everywhere.
THQ CEO Brian Farrell has made it known that going forward, his company's strategy is to ease up on broad multiplatform releases, instead focusing on each platform's particular strengths.
"In the past a lot of publishers - including us - would say, 'Okay, let's make a game and get it across every system,'" said Farrell in an interview with GamesIndustry.biz. "That's not our strategy going forward; there are going to be different gamers for the different systems. So our strategy is different types of content, segmented on who the users of the systems are."
Farrell said that with each console bringing something different to the table, the market will become segmented. That is, there will be the hardcore group and the mainstream group. THQ is, unsurprisingly, betting the 360 and PS3 will cater more to the core gamer crowd, while the Wii will have more of the mainstream set. By focusing more on a particular platform with each release, the company is looking to "compete at the highest level of quality."
This new way of thinking for THQ won't change the fact that its biggest game, Smackdown vs. Raw 2008, will be coming to all platforms later this year, as it will likely continue to do so in the years following.