Wii also breaks the Australian record for biggest system launch.
NINTENDO ENDS THE YEAR ON TOP!
Melbourne, Australia Jan. 11th, 2007 - In the critical December retail period, the Nintendo DS Lite confirmed its #1 position in Australia, trouncing all competitors in both the handheld and home console market. This is a trend that continued throughout the year, making the Nintendo DS the highest selling games console of 2006.
This growth was supported by ground-breaking "Touch Generation" software such as Dr Kawashima's Brain Training: How Old Is Your Brain? and the nintendogs franchise; as well as the strengthening of established franchises with all new Pokemon games and New SUPER MARIO BROS.
This creative and innovative drive came to a climax on December 7th when Nintendo reshaped the home entertainment and video game landscape with the launch of its heralded Wii home video game console.
Once released, Wii officially broke the Australian record for the biggest launch of a video game system in history. In a few short weeks Wii has established itself as the current 'must have' item. Demand quickly outstripped supply and although new stock shipments are constantly arriving, the Wii remains a very 'hot' item with Nintendo managing to sell over 50,000 units in just 3 weeks of December.
"We promised innovation and creative thinking. We promised to bring gaming to the masses and make interactive entertainment relevant to a broader audience. We promised we would disrupt the industry", explains Rose Lappin, Director of Sales and Marketing. "I think we have delivered on these promises."
Players can look forward to a great new software line up from Nintendo, early 2007, with the following releases:
- Nintendo DS Browser for DS Lite - January 18th
- Mario vs Donkey Kong 2: March of the Minis - January 18th
- Sudoku Gridmaster - February 22nd
- Hotel Dusk: Room 215 - February 22nd
- Kirby: Squeak Squad - March 1st
- Phoenix Wright Ace Attorney - March 8th
- Diddy Kong Racing DS - early April
- WarioWare: Smooth Moves - January 25th
- Excite Truck - February 22th
- Kororinpa - March 1st
- Wing Island - late March