We store cookies, you can get more info from our privacy policy.

Nintendo Exec Gets Promoted

by Steven Rodriguez - January 12, 2007, 10:57 pm EST
Total comments: 4 Source: Press Release

Steve Singer is the new VP of licensing at NOA, replacing the retiring Juana Tingdale.

New Head of Licensing Named for Nintendo of America

Shift Brings New Head for Latin America Division

REDMOND, Wash., Jan. 12 /PRNewswire/ -- Nintendo of America today announces

Steve Singer will become the new vice president of licensing for Nintendo of

America, effective immediately. The licensing division is responsible for

all licensing efforts with publishers and developers creating software and

accessory products for Nintendo's two main hardware product lines -- the

portable Nintendo DS™ and the newly launched Wii™.

Singer, 43, started with Nintendo of America in 1999 as general manager of

Latin America, where business has boomed, growing by a factor of four during

his tenure. He was promoted to vice president and general manager of Latin

America in July 2006.

Singer replaces Juana Tingdale, who is retiring as licensing head March 5,

after 22 successful years of service with Nintendo. During her tenure,

Tingdale developed deep relationships with the world's most premiere

publishers, culminating in the current near-unprecedented level of licensee

support for Nintendo's two platforms.

"Juana built the licensing division from the ground up, and now hands over a

very strong foundation for Steve to build upon," notes Mike Fukuda,

executive vice president, business development, which oversees the licensing

group. "Steve is adept at relationship building and maneuvering the

intricacies of international business -- essential traits in today's global

games business and where game publishers have to make wise decisions where

to allocate development resources."

"Juana is well-known and respected by licensees around the world. I look

forward to building upon the relationships Juana has established as a leader

within the industry," explains Singer.

Singer also notes the timing of the new role comes at a historic time for

both Nintendo and the industry.

Singer has an extensive international business background, including

assignments in Southeast Asia and Latin America. He joined Nintendo of

America in 1999 after nearly 11 years and numerous domestic and

international positions of increasing responsibility with Whirlpool

Corporation. At Whirlpool, he helped establish Whirlpool Colombia, a wholly

owned subsidiary, serving as president and managing director.

Filling Singer's role will be Melissa Wright, who is being promoted to

director and general manager of Latin America. Wright joined Nintendo in

1993 and has held numerous positions with increasing responsibility within

the company. Since 1999, Wright has played a pivotal role working alongside

Singer in the development of the Latin America business and expansion of

Nintendo into emerging markets. In her new role, she will lead strategic

direction for the Latin America business and continue to work alongside

Nintendo's Japanese parent company to further development of Nintendo's

business in Southeast Asia and the Middle East.


KDR_11kJanuary 12, 2007

Juana Tingdale

Remove the da!

IceColdJanuary 12, 2007


DjunknownJanuary 13, 2007

Good thing her first name wasn't Ivana, and that the 'da' are conveniently placed.


Filling Singer's role will be Melissa Wright, who is being promoted to director and general manager of Latin America.

This begs the question: Are there any Latinos/Hispanics in mid or high management areas in Nintendo Latin America?

wanderingJanuary 14, 2007


Good thing her first name wasn't Ivana

Juana is pretty close...unless I'm pronouncing it incorrectly. Hwanah, rhymes with wanna...

Got a news tip? Send it in!