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Need For Speed Carbon Gets Dressed

by Lasse Pallesen - August 2, 2006, 4:00 am PDT
Total comments: 2 Source: Press Release

Street wear designer 55DSL is making items and garments for the game.



Electronic Arts Inc. (NASDAQ: ERTS) today announced that fashion street wear brand 55DSL will be coming to Need for Speed(tm) Carbon.

Exclusively designed items from 55DSL, plus a selection of garments from their 'Zurka and the 55 Vagabonds' winter collection, will feature prominently on key in-game characters in the game,developed by EA Black Box in Vancouver, British Columbia. Need for Speed (tm) Carbon delivers the next generation of adrenaline-filled street racing and will challenge players to face the ultimate test of driving skill on treacherous canyon roads.

55DSL items are specifically tailored to the game, bringing with them the unique style and tone of the brand. Exclusively designed clothing for the game, will be available only through local EA events around the world and pre-order campaigns.

Andrea Rosso, the Creative Director of 55DLS is enthusiastic, "When the opportunity to work with EA, and in particular Need for Speed(tm) Carbon, came along, it seemed like a natural progression for us. I'm a gamer and I'm going to play this game for sure so to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me."

"This partnership adds another layer of authenticity to our role in street culture", says Larry LaPierre, Executive Producer. "Having 55DSL integrated so tightly within Need for Speed(tm) Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action."

Need for Speed(tm) Carbon will be available for Xbox 360(tm),

PlayStation(r)3 and Wii(tm) as well as the PlayStation(r)2 computer entertainment system, Xbox(r) videogame system from Microsoft, Nintendo GameCube(tm), Nintendo DS(tm), Game Boy(r) Advance, PSP(tm)

(PlayStation(r)Portable) system, PC, and mobile.


Infernal MonkeyAugust 01, 2006

It's a good thing for EA everyone pays attention to what the people inside the cars are wearing in racing games!

CericAugust 02, 2006

I can see it now:
"Hey we need cool stuff to give away but how can we get people to pay us to do give us free stuff to give away?"
"Lets let them design the clothes for the people you barely see them and we save money not paying are artist to do it."

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